Who is Prep Kitchen's PR agency?

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Words+Pixels' award-winning PR agency work with Prep Kitchen

Words+Pixels worked with Prep Kitchen on its collaboration with two-time heavyweight world champion Anthony Joshua, helping turn a healthy meal-prep brand into one of the most talked-about names in meal prep and food delivery.

Using the Anthony Joshua x Prep Kitchen partnership, we made a genuine connection between the brand and its target audience, built around a simple message: protein-filled meals that taste great and keep you fuelled - not just for athletes, but for everyone.

We carried that narrative across digital and social channels to reach young, on-the-go and gym-going consumers where they actually spend their time - connecting particularly with students through moments like Back to Uni, and backing it all up with reactive commentary and nutrition expertise that proved healthy eating doesn't have to be boring, or expensive, to fit into everyday life.

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The PR challenge

The PR challenge was simply to stand out amongst the crowd. Meal-prep has had a moment. As more people look for ways to eat well without the time, effort or cost of cooking from scratch, the category has gone from niche to mainstream, with established and new brands like Hello Fresh, Frive, Simmer Eats, Fuel Hub, to Huel, launching and established players fighting harder than ever for attention. 

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The results

520m total audience reach, coverage across top-tier titles including The Times, Daily Mail, The Independent and more. Reach case study here. 

More importantly, the work helped position Prep Kitchen as a credible, trusted authority in convenient, protein-rich, nutritious meals - not just another food delivery brand, but one shaping the conversation around healthy eating made easy for athletes, fitness enthusiastics, and students, but also everyone. 

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PR Services used across Prep Kitchen

Across the Prep Kitchen campaign, Words+Pixels brought together planning and strategy, creative press office, PR campaigns and influencer activity to help Prep Kitchen show up in the right place at the right time.

The challenge was never just to generate coverage. It was to make convenient, nutritious meals feel relevant to an audience who assume healthy eating has to be expensive, boring or time-consuming.

For food delivery and health food brands, PR has to work harder. It needs to build credibility with journalists, trust with consumers, relevance with culture and momentum around a bigger mission - just as it has for other food, health and delivery brands that we’ve also worked with like Graze, BACX Nutrition and Just Eat for Business.

That is the kind of work Words+Pixels delivered for Prep Kitchen.

If you're a food delivery, health food or nutrition brand looking to break into culture, get in touch with Words+Pixels today.

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FAQs: PR for food & health brands

1. Who is Prep Kitchen's PR agency in the UK?

Words+Pixels is Prep Kitchen's PR agency, running an always-on press office - including its Anthony Joshua collaboration - with sustained coverage in The Times, Daily Mail, The Independent and more. 

2. What PR work did Words+Pixels do for Prep Kitchen?

An always-on press office combining ambassador PR with Anthony Joshua, founder profiling, nutrition commentary and influencer activation.

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3. Does Words+Pixels work with other food delivery and health food brands?

Yes - across food, health and delivery, including Graze in snacking, BACX Nutrition in sports nutrition, Just Eat for Business in workplace delivery, and Red Bull in sport and wellbeing.

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4. Why is PR important for meal-prep and health food brands?

4. Meal-prep and health food are crowded categories full of near-identical "fresh, healthy, convenient" claims. PR gives a brand a distinct voice and credible, earned coverage that builds trust faster than advertising alone.

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5. How can an ambassador partnership help a nutrition brand's PR?

An ambassador partnership built around an authentic, shared message - like Prep Kitchen's with Anthony Joshua - gives instant credibility and carries a brand's story across media, social and culture, far beyond a single announcement.

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6. What does an always-on press office involve for a food or health brand?

Consistent, ongoing activity rather than one-off announcements: reactive commentary on nutrition news, expert positioning, product placement and story development tied to key calendar moments.

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7. How do you make nutrition PR relevant to younger audiences?

Meeting students and gym-goers on the channels and moments that matter to them - through influencer activation, social-first storytelling and calendar tie-ins like Back to Uni.

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