Red Bull Mind Set Win

The podcast exploring the mental tactics and performance of elite athletes and high performance personas

The brief

Cement Mind Set Win as a must-listen podcast for sports and wellbeing enthusiasts.

The approach

To launch Season 3 of Red Bull’s Mind Set Win podcast - unveiled with a bold rebrand and a fresh editorial direction - we set out to grow its global listenership through a multi-phased, insight-led media and content strategy.

Our aim was twofold: to increase awareness and coverage of the podcast beyond Red Bull’s owned channels, and to build credibility by spotlighting the unique stories of its high-profile guests and the expertise of its new co-host.

We kicked off the campaign with a tailored news announcement that introduced the podcast’s refreshed identity, the new presenting team, and a teaser of the Season 3 guest lineup.

Following the launch, we adopted a week-by-week content strategy to amplify each episode - crafting bespoke media angles for every guest and story. This approach enabled us to consistently reach international and national audiences across consumer lifestyle, sports, and specialist media verticals, building sustained momentum and broadening the podcast's reach with every release.

The results

107

Pieces of coverage

3.98b

Total audience reach

92

Pieces of tier 1 coverage

11

Territories reached

Red Bull Mind Set Win

Boutique Consultancy