Cement Mind Set Win as a must-listen podcast for sports and wellbeing enthusiasts.

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To launch Season 3 of Red Bull’s Mind Set Win podcast - unveiled with a bold rebrand and a fresh editorial direction - we set out to grow its global listenership through a multi-phased, insight-led media and content strategy.

Our aim was twofold: to increase awareness and coverage of the podcast beyond Red Bull’s owned channels, and to build credibility by spotlighting the unique stories of its high-profile guests and the expertise of its new co-host.

We kicked off the campaign with a tailored news announcement that introduced the podcast’s refreshed identity, the new presenting team, and a teaser of the Season 3 guest lineup.

Following the launch, we adopted a week-by-week content strategy to amplify each episode - crafting bespoke media angles for every guest and story. This approach enabled us to consistently reach international and national audiences across consumer lifestyle, sports, and specialist media verticals, building sustained momentum and broadening the podcast's reach with every release.

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