Startup School: Your Introduction to PR

Communications for startups made simple: Access this essential online resource

PR is essential for startups to amplify their visibility and push for growth. Whether you’re launching your first venture or setting out to scale your young business, communicating effectively is the key to building a new brand successfully, and attracting the attention you need.

Introducing Startup School from Words + Pixels – your go-to online information bank, packed with industry-leading insights and exclusive resources to introduce the skills of PR for startups. Designed for founders and early-stage teams, our content hub provides practical advice and actionable strategies to help you craft genuinely impactful PR campaigns and stand out in competitive markets.

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PR Strategy for Startups

A clear PR strategy for startups builds credibility, attracts investment, and drives growth. Learn how to create a PR plan that delivers long-term results.

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Startup Funding - Everything you need to know

Discover how PR can support your startup funding strategy—from pre-seed to Series A funding—and incresae visibility, credibility, and investor confidence.

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The best free tools for PR for Startups and Startup funding success

Discover the top free tools to build PR for startups, boost visibility, and attract startup funding — all without hiring an agency. Ideal for early-stage founders.

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10 PR mistakes for startups to avoid

Discover the top PR mistakes startups make and how to avoid them. Build credibility, attract funding, and grow your brand with proven tips.

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How to write a Press Release that Journalists won’t miss in 2025

Learn how startup founders can ensure press release emails stand out in 2025. Discover modern tips, multimedia strategies, timing, and search-term optimisation.

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What is PR?

Most people have heard about public relations. But unless they’ve worked in the industry, they usually know nothing about the actual functions involved in what we call PR or ‘communications’ in some cases.

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How to know you're ready to work with a Startup PR Agency

Learn how to tell if your startup is ready to hire a Startup PR agency and start building media presence.

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Who are the traditional media?

Learn how traditional media—print, radio, and TV—can boost your brand’s reach and credibility with targeted audiences.

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Who should do PR?

The first three posts in this series should have given you the knowledge to understand what PR is and who’s involved. Now it’s time to consider how you can use that

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How to prepare for an interview with a Journalist: A Startup Founder’s Guide

Prepare for journalist interviews with confidence to share your startup’s story effectively.

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How to handle media requests: A guide for startups

Learn how to respond to journalist requests professionally to get coverage that benefits your startup.

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How to find Journalists: A step-by-step guide for Startups

Learn how to find journalists who’ll care about your news and increase your media coverage.

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How to find a PR Agency: Your complete guide

Discover how to choose the right PR agency to grow your startup and build a strong media presence.

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What's the difference between PR and Marketing?

Explore the key differences between PR and marketing and why both are essential for startup growth.