Startup School: Your Introduction to PR

Communications for startups made simple: Access this essential online resource

PR is essential for startups to amplify their visibility and push for growth. Whether you’re launching your first venture or setting out to scale your young business, communicating effectively is the key to building a new brand successfully, and attracting the attention you need.

Introducing Startup School from Words + Pixels – your go-to online information bank, packed with industry-leading insights and exclusive resources to introduce the skills of PR for startups. Designed for founders and early-stage teams, our content hub provides practical advice and actionable strategies to help you craft genuinely impactful PR campaigns and stand out in competitive markets.

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What is PR

Most people have heard about public relations. But unless they’ve worked in the industry, they usually know nothing about the actual functions involved in what we call PR or ‘communications’ in some cases.

Who are the traditional media?

Learn how traditional media like print, radio, and TV can increase your brand’s reach and credibility. Explore how to use old media to connect with targeted audiences.

Who are the new media?

New media has had a profound effect on traditional media organisations as they had to develop and adapt to the new environment.

Who should do PR?

The first three posts in this series should have given you the knowledge to understand what PR is and who’s involved. Now it’s time to consider how you can use that

How should I prepare for an interview with a journalist?

It’s important to prepare well for an interview with a journalist because your responses will determine the external portrayal of your company.

How to handle media requests: A guide for startups

Learn how to handle media requests professionally. This guide offers PR strategies for startups to maximise media coverage opportunities.

How can I find relevant journalists to share company news with?

It’s important to prepare well for an interview with a journalist because your responses will determine the external portrayal of your company.

How should I share company news and information with a journalist?

Emails might seem simple, but for most journalists, they provide the best way for you to contact them. That’s because they will have developed a process to manage their emails, and an email also gives them time to respond when they can.

How can I find the right PR agency?

We’ve taught you how to perform most basic PR tasks yourself in Startup School. But, as we’ve mentioned, sometimes you’ll need an extra hand in achieving the results you want. And maybe that one extra hand is more like an extra team of hands. That’s where agencies come in.

What's the difference between PR and Marketing?

PR is just marketing, right? Wrong! And we'll tell you why.