How to find a PR Agency: Your complete guide
Knowing how to find a PR agency that fits your brand can make the difference between media coverage that makes headlines, and media coverage that actually drives real business change. PR is more than publicity - it’s about shaping how your audience, peers, and competitors perceive your business - and ultimately, helps put you in front of the right people
At Words+Pixels, we specialise in impact-driven PR for scaling brands. Working with high-growth startups and scaleups, we know how to turn stories into results, whether that’s landing a B2B fintech brand in The Times, announcing a Series A on Sky News, or securing a feature in British Vogue.
Why choosing the right PR Agency is important
A great agency will:
- Take a deep dive into your company’s core messaging.
- Craft bespoke storytelling around your brand.
- Leverage the right media connections.
- Develop a PR strategy that supports your wider marketing and business goals.
- Offer media training for your spokespeople.
- Deliver coverage with real impact.
A PR agency should feel like an extension of your team — one that helps you achieve measurable business growth. Learn more about our team and approach
Step 1: Define your PR goals
Before you reach out to agencies, get clear on what success looks like. Defining your goals helps you find a PR partner that aligns with your priorities.
Knowing your goals ensures you select an agency with the right PR Services for your brand.
Step 2: Check experience and track record
Experience matters. When evaluating agencies, ask:
- Have they worked with brands in your sector?
- Can they show case studies with measurable outcomes?
- Do they have strong media relationships?
- Do you feel confident and comfortable working with them?
The best agencies are transparent, credible, and can demonstrate a consistent record of earned coverage and reputation-building success.
Step 3: Evaluate team and approach
The right PR agency should feel like an extension of your team. Ensure they:
- Understand your industry (ie, trends, challenges) and your audience (their painpoints, interests, aspirations)
- Translate your brand story and news into compelling, media friendly stories
- Provide strategic guidance from comms experts
Step 4: Assess fit and culture
Collaboration works best when your agency aligns with your brand values. Consider:
- If the agency understands your business mission?
- Does the agency have a communication style that complements your team’s?
- Can you collaborate before your partnership on ways of working?
For insights on how we partner with brands, see our About page.
Step 5: Make the final choice
Once you’ve shortlisted potential agencies:
- Compare pricing and service packages
- Review references or testimonials
These steps ensure your PR investment delivers tangible, measurable results — not just vanity metrics.
Working with Words+Pixels
At Words+Pixels, we partner with ambitious brands to deliver PR that drives real results. We work across sectors including:
- Consumer products
- EdTech
- SaaS and AI
- Health and wellness
- Luxury travel
- Entertainment
Every campaign, pitch, and story is tailored to your brand’s moment and audience.
Ready to take the next step? Contact us to discuss your PR goals and see how we can help you succeed.
FAQs: Choosing the right PR Agency
1. When is the right time to hire a PR agency?
Launching, scaling, fundraising, or repositioning are key moments to start PR But there’s never really a wrong time. Explore our Startup School and Scaleup School for guidance.
2. Can I get results without an agency?
Possibly, but agencies bring a breadth of expertise, media relationships that they’ve nutured through trust, and access to insight that means your PR efforts achieve the results you’re after/
3. Can a PR agency guarantee coverage?
No reputable agency guarantees coverage. They can deliver strategy, pitch excellence, and consistent effort to maximize your results.
4. Can I work with a marketing agency, do I need PR?
Marketing and PR are very different disciplines - since PR focuses on earned media, rather than owned or paid. Often, PR agencies will work closely with marketing agencies to ensure campaigns align and are leveraged in the right way.
