Who are the new media?

Once you know who the traditional media is, as we discussed in our previous post, you'll be able to distringuish who the new media are. So, who are the new media, and how have they impacted the way companies are seen in the media?

Who are the ‘new’ media?

The world experienced the expansion and domination of digital media following the popularisation of the internet. New media has had a profound effect on traditional media organisations as they had to develop and adapt to the new environment. Many failed and collapsed. Social media has also created new challenges for traditional media organisations as people look for cheaper, more accessible, sources of information. Keeping up with the rapid pace of change in digital media remains a challenge to this day.