Just Eat for Business

Just Eat for Business is the UK’s leading office food delivery marketplace and part of Just Eat Takeaway.com.

The brief

To develop Just Eat for Business’s position as an expert within the corporate catering space.

The approach

Just Eat for Business is a corporate specialist - its model feeds 30,000 people at over 600 companies every week. With plenty of first-party data available, we use the brand’s internal surveys to place news stories around trends such as pop-up adventure dining and the changing face of the post-Covid office lunch.

Along with thought leadership pieces, this has helped to secure Just Eat for Business’s standing in the corporate catering field, presenting it as a viable option for large-scale companies. We also engage with current stakeholders to showcase additional brand concepts, e.g. The Breakfast Club partnership.

Head of Brand & Content Vanessa Lawson says: “We started working with Words + Pixels in 2020, and since the beginning of our relationship the team has done a great job managing our PR comms. From ideation through to outreach, monitoring coverage and managing media relationships - the team plays an integral role, as part of our brand and content strategy. Our account managers know the brand inside and out, and are always on-hand to support us. Since working together, we have received consistent coverage from our target media list including publications in business, HR and trade.”

The results

52

Pieces of coverage in 2023

13m

Total audience reach in 2023

27

Pieces of coverage in top hospitality titles

17

Pieces of coverage in key facilities and HR titles