The new media: A PR Litepaper for Brands

Traditional press alone isn’t enough. Are you visible where attention now lives?

Traditional press coverage is shrinking. Social-first platforms and creator-led outlets increasingly dominate attention—and brands that don’t adapt risk being left behind.

Download your New Media handbook

You're one step closer to landing more coverage. Enter your email to receive your copy of the litepaper.

 

Who this new media litepaper is for

If your brand hasn’t adapted to a  media landscape that’s moving faster than ever, this guide is for you:

  • Brands looking to diversify coverage in  new media outlets
  • Teams building socially-led and, digital-first PR strategies
  • Businesses targeting creator-driven and newsletter audiences
  • Anyone looking to leverage a social media PR agency to get ahead

What you’ll discover

  • How new media coverage can sit alongside traditional press to deliver more integrated PR strategies  
  • The social platforms, newsletters, and creator channels that matter right now
  • How social media and earned media work together to amplify your brand
  • Why story format and visuals now matter as much as the story itself
  • How AI, algorithms, and engagement signals drive visibility

Some of our clients

Why new media is now a non-negotiable

Today, coverage lives in feeds, newsletters, and creator channels as much as it does on front pages and broadcast bulletins

“71 % of Gen Z reportedly turn to social media as their primary source of news,” meaning creators and social news personalities are now vital PR channels.

The Words+Pixels team is a fantastic partner. They run a well-oiled press office for Lime in the UK, consistently delivering great media results and developing solid relationships with a range of key journalists as our business grows. They have also demonstrated their ability to be creative and manage large scale campaigns through the creation and launch of our Helmet Hair Salon, which delivered standout results.

Ellie Bird
Communications Lead - UK, Nordics, MENA, Lime
View project

W+P provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally. The results were incredible - they achieved vast earned media reach that set the media agenda. This provided the ultimate success metric, linking the brand to a wide variety of new consumers.

Matthew Radmanowich
Head of General Sport and Event Communication, Red Bull
View project

We’ve been trying to ‘crack’ PR for three years. The team at Words + Pixels cracked it in three months, securing hero coverage in the likes of Telegraph Magazine, Time Out and Monocole that have really delivered from both a brand and customer-focused perspective.

Tom Broughton
Founder, Cubitts
View project

Working with Words + Pixels has been incredibly important for our business as we’ve set ourselves the ambitious target to raise Orca AI’s profile across the globe. Thanks to the agency’s extensive media network and deep expertise in working with the international press, we’ve seen our brand extend its influential reach to groundbreaking levels.

Keren Raiten
VP Marketing, Orca AI
View project

From ideation through to outreach, monitoring coverage and managing media relationships - the team plays an integral role, as part of our brand and content strategy. Our account managers know the brand inside and out, and are always on-hand to support us.

Vanessa Lawson
Head of Brand and Content, Just Eat for Business
View project

Having worked with multiple agencies in the past, these guys understand startups which is the core difference to other agencies. They understand the need to gain quality results over quantity and they have helped give us the edge over any of our competitors.

Lee Thompson
Co-founder, Flash Pack
View project

What’s unique is Words + Pixels proactively generate coverage via consumer case studies and surveys, rather than waiting until we have announcements. They’ve instantly understood our brand, so much so that we run our ad campaigns past them as an extra sense check.

Katy Medlock
UK GM, Back Market
View project

It’s been great working with Words + Pixels to bring clean energy to the forefront of industry leaders and policymakers minds. At OakTree Power, we believe that through an open collaborative working approach, we will empower more environmentally engaged corporates to promote the changes leading to a sustainable world, and this partnership will help us achieve that.

Chantel Scheepers
CEO, Oaktree Power Ltd
View project

Forward thinking, amazing, agile, incredible, commercial - these are just some of the many words I could use to describe the W+P team. They have surpassed everything we set out to achieve in terms of PR activity, and they have pulled out all the stops, never failing to impress us.

Ross McCaw
Founder, OurPeople
View project

The team at Words + Pixels are an absolute pleasure to work with. They have come on board and integrated into our Cypher team seamlessly. The amount of activity and coverage they get for us goes above and beyond what is expected each month.

Elizabeth Tweedale
Founder and CEO, Cypher
View project

Working with Words + Pixels showed me the power of PR through the inbounds we received from not only potential client leads, but also investors and other startups - including people reaching out after my interview with the Times.

David Ripert
Co-founder, Poplar Studio
View project

Words + Pixels is by far the best PR agency I’ve worked with in 15 years of marketing. It’s rare to find a team where the levels of creativity and attention to detail are both exceptionally high. They continuously helped ensure that we met our quarterly sales targets and would think outside the box to find smart solutions to reach our potential audience.

Catherine
Head of MarComms UK & I, Treedom
View project

Words + Pixels are always proactively engaging with our industry and have created incredible opportunities that truly align with our brand. We couldn’t think of anyone better to support these initiatives than the team at Words + Pixels - they understand the business and how we work, and we’re really excited to continue the relationship.

Emily Lowes
Marketing Manager, Raptor
View project

Karma’s media coverage quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs.

Julien Flandre
Head of Marketing, Karma
View project

I’ve engaged many PR companies over the years, it’s always a great sales presentation followed by an expensive retainer. W+P is delightfully and refreshingly different, it’s as if the team is a part of ours.

Anthony Rose
CEO, SeedLegals
View project

Download the new media litepaper

Learn where attention actually lives before your competitors do, with guidance from journalists and experts that know the space.

Master new media now
Words + Pixels