The new media: A PR Litepaper for Brands
Traditional press alone isn’t enough. Are you visible where attention now lives?
Traditional press coverage is shrinking. Social-first platforms and creator-led outlets increasingly dominate attention—and brands that don’t adapt risk being left behind.
Download your New Media handbook
Who this new media litepaper is for
If your brand hasn’t adapted to a media landscape that’s moving faster than ever, this guide is for you:
- Brands looking to diversify coverage in new media outlets
- Teams building socially-led and, digital-first PR strategies
- Businesses targeting creator-driven and newsletter audiences
- Anyone looking to leverage a social media PR agency to get ahead
What you’ll discover
- How new media coverage can sit alongside traditional press to deliver more integrated PR strategies
- The social platforms, newsletters, and creator channels that matter right now
- How social media and earned media work together to amplify your brand
- Why story format and visuals now matter as much as the story itself
- How AI, algorithms, and engagement signals drive visibility
Some of our clients
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Why new media is now a non-negotiable
Today, coverage lives in feeds, newsletters, and creator channels as much as it does on front pages and broadcast bulletins
Download the new media litepaper
Learn where attention actually lives before your competitors do, with guidance from journalists and experts that know the space.
Master new media now
