Orca AI

Headquartered in Israel and founded in 2018, Orca AI provides an intelligent safety platform for the maritime industry to prevent collisions.

The brief

To break into mainstream press and raise Orca AI’s global profile, with focus on the pivotal role of shipping tech. 

The approach

The shipping industry, while vital to so many elements of our day-to day-lives, is often overlooked when it comes to innovation. Orca AI wanted to showcase the struggles that current ship owners and crews around the world are facing, while also outlining how its cutting-edge tech can help.

Our strategy centred around educating audiences on Orca AI’s real-time sensors, which many people are unaware of, in trade and national titles. We also presented co-founders Yarden Gross and Dor Raviv, both naval technology experts, as leading entrepreneurs in national/international press. 

VP of Marketing Keren Raiten says: “Working with Words + Pixels has been incredibly important for our business as we’ve set ourselves the ambitious target to raise Orca AI’s profile across the globe. Thanks to the agency’s extensive media network and deep expertise in working with the international press, we’ve seen our brand extend its influential reach to groundbreaking levels.”

The results


Pieces of top tier coverage


Total audience reach


Social shares


New Orca AI clients gained through PR exposure