Cubitts is the modern spectacle makers

The brief

Cubitts is driven by the belief that eyewear should be transformative, built to be worn for life. It exists to disrupt the eyewear industry, making it more inclusive and sustainable. 

The approach

Our work is designed to amplify Cubitts’ core belief that eyewear should be personal, inclusive and sustainable. 

We drive this messaging via a series of media opportunities, including product placements, partnership announcements and profiles of Cubitts’ founder, Tom Broughton – highlighting his design philosophy as an antidote to one-size-fits-all High Street offerings. 

Examples of coverage include Cubitts’ 2022 collaboration with the artist Grayson Perry, and amplifying Cubitts 10 year anniversary in 2023 with founder profiling and business features.

Tom Broughton, Cubitts' Founder, said: “We’ve been trying to ‘crack’ PR for three years, and the team at Words + Pixels did it in three months, securing hero coverage that delivered from both a brand and a customer-focused perspective.”

The results


Pieces of coverage in 2023


Product specific features


New store related features and news


Increase in PR sales