Cubitts is the modern spectacle makers

The brief

Cubitts is driven by the belief that eyewear should be transformative, built to be worn for life. It exists to disrupt the eyewear industry, making it more inclusive and sustainable. 

The approach

We have worked with Cubitts for 18 months, championing the brand and its creations through individual product placements to company-focused features highlighting Cubitts’ unique offering.

Words + Pixels supports Cubitts with new product launches and partnership announcements, such as its recent collaboration with artist Grayson Perry and clothing and homeware brand, Toast.

It also delivers and places founder profiles. Tom Broughton, Cubitts' Founder, said: “We’ve been trying to ‘crack’ PR for three years, and the team at Words + Pixels did it in three months, securing hero coverage that delivered from both a brand and a customer-focused perspective.”

The results


Pieces of coverage in 2022


Product specific features


Journalist attendees to spectacle-making workshop


Increase in PR sales