Flash Pack

Flash Pack is a group adventure travel company for solo travellers.

The brief

To relaunch Flash Pack after it was forced into administration during the pandemic.

The approach

Our mission was to support Flash Pack’s reemergence onto the travel market in November 2021 by driving brand awareness around their new repertoire of global trips; as well as continuing to broadcast their mission to build one million friendships via their highly engaged adventure travel community.

In 2022 alone, we generated over 200 pieces of international coverage for the brand, including features, case studies, founder interviews, expert commentary and coverage around new destination launches.

Continuing the success story in 2023, we amplified Flash Pack’s £5m investment raise by placing founder profile pieces and corporate news stories with The Times, Raconteur and Wall Street Journal. Through ongoing consumer story-telling we secured number one position for media share of voice on ‘solo travel’ against competitors.

Co-founder Lee Thompson says: “Brand awareness is incredibly important to us, and the types of high profile publications we’ve been placed in have really contributed towards that. Words + Pixels really understand startups, and have been able to direct us and build a brilliant strategy to help us achieve quite amazing growth since our comeback.”

The results


Total Flash Pack trip bookings attributed to PR


Media share of voice of 'solo travel' in 2023


Pieces of national coverage in 22 and 23


Total audience reach in 2023