To celebrate the diverse benefits of trees, and Treedom’s work with global farming communities, via a unique brand awareness event targeted at eco-conscious foodies. 

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To celebrate Treedom’s work with global farming communities and highlight the diverse benefits of trees, we created a unique brand awareness event targeted at eco-conscious foodies.

Capitalising on research showing Britons’ growing interest in sustainability resolutions, particularly around food, we partnered with Plates London to craft a world-first “tree-course” menu made entirely from edible tree-based ingredients.

High-quality food photography was used to develop engaging social media assets for Treedom’s and Plates’ channels, while influencers and social media editors attended an exclusive lunch preview. Buzz from Instagram and TikTok drove interest in the main evening event, which sold out both seatings.

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