Treedom is the first platform in the world that allows people to plant trees remotely and follow the story of the tree online.

The brief

To celebrate the diverse benefits of trees, and Treedom’s work with global farming communities, via a unique brand awareness event targeted at eco-conscious foodies. 

The approach

Our research revealed that one in five people in Britain were planning to commit sustainability resolutions, with a particular focus on food. We matched Treedom with Plates London to create a world-first “tree-course” menu made entirely from edible parts of trees (including nuts).

Since people eat with their eyes , we invested in photography to create social media assets for owned and partner channels, in support of our announcement. Influencers and social media editors were invited to an exclusive lunch preview, driving buzz amongst the foodie community on Instagram and TikTok ahead of the main evening event. London diners were then prompted to book into one of two evening seatings - which subsequently sold out.

Nut successfully cracked.

The results


Total reach across national and lifestyle media


Coverage included a backlink to Treedom's website


Key journalists and influencers attended the preview tree-course lunch


Coverage referenced Treedom’s work with farming communities around the world