Fashion & Apparel PR Agency | Words+Pixels
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Great product gets people looking. Great PR gets people talking.
The best fashion and apparel brands don't just make things people want to wear – they build moments people want to be part of. That's where Words+Pixels comes in.
We help footwear, eyewear and lifestyle brands earn standout media coverage, build cultural relevance and turn product launches into stories that press, influencers and shoppers can't ignore. From PUMA to HEYDUDE, we've helped ambitious fashion and apparel brands turn product drops into headlines.
Why fashion & apparel brands choose Words+Pixels
A good product shot won't cut it in a market this crowded. What cuts through is a moment worth talking about - and that's what we build.
- Proven Results: Trusted by PUMA, HEYDUDE, Cubitts, Zen Running Club and Whatnot
- Culture-Led PR: Launches that become moments people attend, wear and share
- Commercial Impact: Campaigns built to drive footfall and sales, not just headlines
- Category Range: Deep experience across footwear, eyewear, sportswear and retail-tech
How we've helped fashion & apparel brands grow
1. PUMA
Sector: Sportswear – global footwear and apparel
About: PUMA is one of the world's leading sportswear brands, designing footwear and apparel for athletes and fans across football, running and lifestyle.
Objective: Raise awareness of PUMA's partnership with the Confédération Africaine de Football (CAF) and drive brand affiliation with the 2023 Africa Cup of Nations (AFCON).
Results:
- Exclusive interviews secured with senior PUMA spokespeople in top-tier sports business press
- Coverage across major global outlets, including Sky News, Fortune and SportsPro
- Strong brand mentions carried through into interview headlines
Initiative: Partnered with AFCON-winning Senegal captain Kalidou Koulibaly and PUMA's EMEA leadership to tell the story of the brand's long-standing commitment to African football.
Read PUMA's Case Study
2. HEYDUDE
Sector: Footwear – comfort and lifestyle brand
About: HEYDUDE is a comfort-first footwear brand known for its laid-back, versatile shoes and community-driven approach to style.
Objective: Launch HEYDUDE Country in the UK with an unmissable, culturally relevant moment that felt authentic to the brand.
Results:
- Strong national and lifestyle media coverage, including Fashion Network and the Scottish Daily Express
- A sold-out, one-night-only experience that drove significant social buzz
- New audience sign-ups generated through a Dazed Club community activation
Initiative: Created an immersive Glasgow launch fronted by Lewis Capaldi, combining live music, custom footwear moments and branded city trails to bring HEYDUDE Country to life.
Read HEYDUDE's Case Study
3. Cubitts
Sector: Eyewear – independent spectacle makers
About: Cubitts is a British eyewear brand on a mission to make spectacles more inclusive, sustainable and built to be worn for life.
Objective: Build sustained brand and product awareness for Cubitts, from new collection launches to standout collaborations.
Results:
- A steady stream of coverage combining company features and individual product placements
- Journalists invited to experience Cubitts' spectacle-making craft first-hand
- A measurable uplift in PR-driven sales
Initiative: Ran an always-on press office spotlighting new launches and partnerships, including Cubitts' collaboration with artist Grayson Perry and lifestyle brand Toast.
4. Zen Running Club
Sector: Performance footwear – sustainable sportswear
About: Zen Running Club is a performance running shoe brand proving that sustainability and elite performance can go hand in hand.
Objective: Launch Zen's bio-based FUTUREOne running shoe and position its founders as authoritative voices in sustainable sportswear.
Results:
- Coverage secured in Men's Health, GQ, Elle and The Times
- Every piece of coverage carried Zen's core sustainability messaging
- Strong turnout of journalists at the FUTUREOne launch event
Initiative: Ran a strategic media and influencer seeding campaign to introduce the FUTUREOne and cement Zen's place at the forefront of eco-conscious performance footwear.
Read Zen Running Club's Case Study
5. Whatnot
Sector: Livestream shopping – fashion, collectibles and retail
About: Whatnot is the largest livestream shopping platform in North America, Europe and the UK, connecting buyers and sellers around live product discovery.
Objective: Cement Whatnot's leadership in the livestream shopping industry ahead of its European expansion.
Results:
- Coverage secured across national, business and fashion press, including Fashion Network, F Word Magazine and TNW
- Strong journalist turnout at an exclusive report launch dinner
- Coverage anchored around original research that positioned Whatnot as an industry authority
Initiative: Developed and launched Whatnot's first European report, The Live Selling Retail Revolution, through an exclusive media dinner featuring live seller Q&As.
Read Whatnot's Case Study
Work with us
The best fashion and apparel brands don't just launch products – they create moments people remember. Whether you're planning a UK launch, a collaboration, or an always-on press office, we'd love to hear your story and explore how we can help.
Get in touch → to see how Words+Pixels can help your fashion or apparel brand earn the visibility it deserves.
FAQs: Fashion & Apparel PR
1. How is fashion & apparel PR different from general consumer PR?
It's built around cultural moments and product storytelling – launches, collaborations and experiences that give press a reason to attend and shoppers a reason to care, not just a press release.
2. Do I need an event or activation to get coverage?
Not always, but it helps. A launch moment like HEYDUDE's Glasgow event or Zen Running Club's FUTUREOne launch gives journalists something tangible to experience and write about.
3. Can PR support an always-on brand, not just a big launch?
Yes. Our work with Cubitts shows how a steady press office – new products, collaborations and founder stories – builds sustained coverage and sales impact over time.
4. What results should I expect?
It depends on the goal. Launch campaigns tend to bring a fast spike in coverage and reach; ongoing press office work builds compounding results, sales impact and brand authority over months.
5. Do you work with both heritage and challenger brands?
Yes – from global names like PUMA to challenger brands like Zen Running Club and Whatnot, we tailor the strategy to where the brand is in its growth story.
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