Cementing Whatnot as a leader within the livestream shopping industry

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Whatnot is the largest livestream shopping platform in North Amertica, Europe and the UK, and to explore the current livestream shopping and selling behaviours, we developed its first report on 'The Live Selling Retail Revolution' for the European market.

To launch the report, we hosted an exclusive dinner for business and lifestyle journalists across national and consumer media. The evening featured an introduction from Whatnot Head of Categories to the report, sharing that 99% of British live sellers consider live selling essential to business success. This was followed by a Q&A with Whatnot sellers, sharing their experiences of live selling. The strategy and approach highlighted authentically to media how Whatnot is at the forefront of the future of shopping.