Zen Running Club

The high-performance running shoe brand creating a future for running that puts performance and the planet first.

The brief

Running towards a more sustainable future with Zen Running Club.

The approach

Zen Running Club is redefining performance footwear, proving that sustainability and high-performance can go hand in hand. Founded by industry veterans from the world’s biggest sports brands, Zen is on a mission to tackle sustainability challenges within the sports apparel sector - starting with its game-changing bio-based running shoe, the FUTUREOne.

To launch the FUTUREOne, we executed a strategic media and influencer seeding programme, securing placements in key publications including Men’s Health, GQ, Elle, and The Times. By positioning Zen’s founders as authoritative voices in sustainable sportswear, we amplified the brand’s mission and cemented its place in the future of eco-conscious performance footwear.

The results

25

Journalists atttended FUTUREOne launch

100%

Coverage included key sustainability messaging

77

Average domain authority

4.4bn

Total audience reach

Zen Running Club

Boutique Consultancy