Planning + Strategy
Strategic PR Development Designed to Drive Long-Term Impact
At Words+Pixels, we don’t do one-size-fits-all publicity. We craft a bespoke PR approach tailored to your brand’s goals, audiences, and positioning. Our PR strategy services start with deep audience, market, media and competitor analysis, leading to a KPI-driven PR strategy that’s creative, measurable, and built for long-term earned media value.
Why choose Words+Pixels
PR with Purpose
Our work goes beyond coverage. We focus on reputation, relevance, and commercial results through a data-driven media strategy.
Strategy Before Tactics
We always start with strategic thinking - defining clear objectives and your brand messaging before jumping into media outreach.
Trusted by Brands Big and Small
From seed to series G, whether you’re launching, scaling, or repositioning, we create the right narrative to move your brand forward.
How we build your PR strategy
Audience and Competitor Analysis
We research who you’re trying to reach, and who you’re up against, to find your voice and whitespace.
Bespoke PR Approach
No templates here. Every strategy we build is customised to your industry, brand tone of voice, and the media landscape.
KPI-Driven PR Strategy
From brand awareness to website traffic, leads, PR attributed sales, and share of voice, we define and report on what success looks like.
Frequently asked questions
What makes a strong PR strategy?
A strong strategy connects your business objectives with the right messaging that reaches your audience - all underpinned by extensive research and measurable KPIs.
Can you help us overhaul our current PR plan?
Absolutely. We refine or completely rebuild strategies based on what’s working, what’s not, and where new opportunities lie.
Do you offer strategy as a standalone service?
Yes, we can provide a full strategic PR framework.
