To launch the BACX brand in the UK following investment from four-time F1 World Champion, Sebastian Vettel.

Four-time F1 World Champion Sebastian Vettel’s investment in BACX provided the perfect opportunity to introduce the brand to the UK market. Words + Pixels used this high-profile backing to maximise awareness of the 100% plant-based sports nutrition brand and position it as a trusted name for endurance athletes.

Our strategy then shifted to focus on a targeted product placement program, highlighting the benefits of natural superfoods across leading cycling, triathlon, and running publications. This was complemented by a review campaign to build credibility and trust among consumers. To reinforce expertise, we secured editorial content and advice on sports nutrition from BACX founder and CEO, Jason Baits-Tomlin.

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