BACX Nutrition

BACX Nutrition was founded to create a higher performing and healthier energy and rehydration alternative for athletes and sports enthusiasts.

The brief

To launch the BACX brand in the UK following investment from four-time F1 World Champion, Sebastian Vettel.

The approach

Words + Pixels launched BACX within the UK with an investment announcement – following significant funding from lead investor, four-time F1 World Champion Sebastian Vettel.

Our strategy for raising awareness of the 100% plant-based brand was built around increasing credibility within the sports and fitness space through key product placement.

We highlighted the benefits of natural superfoods for endurance athletes, as well as securing reviews across consumer and fitness publications; including industry-leading cycling, triathlon and running titles. We also placed expert advice around nutrition from BACX founder and CEO, Jason Baits-Tomlin.

The results


Pieces of coverage secured in four month period


Total audience reach


Coverage included positive or neutral sentiment


Review samples and media packs sent to journalists