Prep Kitchen

Prepping strong headlines

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To sustain brand relevance and build media momentum for Prep Kitchen, we executed a comprehensive, always-on press office that highlighted its new brand ambassador Anthony Joshua, showcased its products through strategic placement, profiled its co-founders, and amplified expert insights from its in-house nutritionist.

Through a targeted media outreach strategy, we engaged top-tier lifestyle, health, and business outlets with bespoke storytelling, while activating influencer campaigns that connected with students at peak moments, such as Back to Uni, to generate highly relevant social content.

To further cement Prep Kitchen as a trusted authority in convenient, nutritious meals, we consistently provided timely reactive commentary, nutrition expertise that kept the brand at the centre of the media and cultural conversation.

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