Drive Graze’s subscription box relaunch to new heights of engagement and growth.

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We executed a full 360° strategy to relaunch the iconic Graze snack box, creating an exclusive media seeding programme featuring bespoke, limited-edition boxes filled with curated goodies. This was complemented by strategic media partnerships with top-tier outlets like Marie Claire and Good Housekeeping, as well as targeted media competitions and consistent product placement across mainstream publications to sustain momentum.

Supporting this, we launched a widespread organic influencer programme, activating over 150 brand-aligned influencers - including celebrity fans and high-profile content creators - to drive authentic coverage and engagement. By tapping into Graze’s loyal fanbase, we extended the campaign’s reach well beyond traditional media channels, fostering deeper connections with diverse audiences and amplifying brand advocacy.

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