Leading PR Agency for Consumer Electronics

‍

‍

Award-winning PR agency Words+Pixels is recognised as one of the UK's leading consumer electronics PR agencies, having won industry awards for its work with refurbished tech marketplace Back Market.

‍

In consumer electronics, great products aren't enough. When shoppers are choosing between similar devices, they look for trusted reviews, expert recommendations, and media coverage that validates their decision. That's where PR makes the difference.

Words+Pixels specialises in turning innovative products into must-have brands through product seeding, reviewer relationships, and campaigns that drive awareness and sales. Trusted by brands including Back Market,, Hammerhead, DREO, Emm, and CORE, we know how to secure the coverage that influences buying decisions and builds long-term brand value.

‍

‍

Our work in Consumer Electronics 

1. Back Market - Refurbished consumer electronics marketplace

Winner: SABRE EMEA Award for Emerging Sector Campaign, 2025

This is the campaign that won it. The Last Shot Gallery promoted Back Market's refurbished consumer electronics and kitchen appliance category.

Fast tech has a cost nobody likes to think about. So we made them look at it. We turned hyper-real iPhone photography into a two-day London exhibition on planned obsolescence and climate change, grounded in research from UCL's Professor Mark Maslin - reaching an audience of over 576 million people and drawing hundreds of visitors through the gallery doors in just 48 hours. 

Read Back Market’s Case Study

‍

‍

2. Hammerhead- Connected cycling computers

Some products earn nicknames. The Karoo 2 earned "the iPhone of cycling computers"- and we made sure the world knew it. Over a two-year press office, we launched the product, announced its acquisition by SRAM, and built content with Tour de France winner Chris Froome - securing Hammerhead a top 3 cycling computer ranking in 2022.  

Read Hammerhead's Case Study

‍

‍

3. DREO- Smart home technology

Breaking into the UK home tech market means earning a reviewer's trust before you earn a customer's. We built DREO's UK press office from scratch, landing reviews and expert commentary across leading tier-one titles -turning a newcomer into a name people actually search for and building the kind of credibility that compounds long after launch.

Read DREO's Case Study

‍

‍

4. Emm- Smart menstrual health technology

Emm hadn't even launched its product yet- and we still got it on TechCrunch, the BBC, and Fortune. We built the funding announcement around the founder's story and the gap in the market Emm was built to close, generating a reach of 150 million and hundreds of brand mentions across the female health space, before a single unit had shipped. 

Read Emm's Case Study

‍

‍

5. CORE - Smart body temperature technology

Heat training was the secret weapon of elite athletes. We made it front-page news. 

With the 2024 Olympics approaching, we positioned CORE’s body temperature sensor and Heat Adaptation Score as essential kit for anyone serious about performance - framing heat adaptation as the next V02 max. Through athlete stories, climate-relevance angles, and targeted media outreach, we took a niche piece of sports tech and gave it a cultural moment -  delivering a total audience reach of 242 million and doubling UK share of voice against competitors. 

Read CORE’s Case Study

‍

‍

What makes a great PR agency for consumer electronics?

Good consumer electronics PR isn't just a launch-day press release. It's the reviewer relationships, retail-relevant credibility, and ongoing consumer trust that quietly turn coverage into sales long after launch week ends. Look for an agency that offers:

• Product Launch campaigns built around the news, seeding, and timing that get a new device noticed the moment it ships
• Influencer Campaigns that pair your product with the right creators- from niche micro-influencers to mass-reach voices- for authentic, social-first buzz
• Crisis Management for the recalls, supply issues, or reviewer backlash hardware brands are uniquely exposed to
• Digital PR + SEO that turns coverage into the backlinks and search visibility shoppers see before they buy

‍

‍

Why choose Words+Pixels as your consumer electronics PR partner

We've built our name on disruptive, product-led brands- refurbished tech, e-mobility, smart home devices, connected hardware. We know that electronics PR sits at the messy intersection of product reviews, lifestyle press, and business news, and we've built campaigns that work across all three at once.

Whether you need a long-term press office or a single unforgettable launch moment, we know how to turn a spec sheet into a story journalists actually want to write.

Awards & Recognition

• SABRE EMEA Award for Emerging Sector Campaign, 2025 - Awarded for the Last Shot Gallery 
• FT1000 – Europe's Fastest-Growing Companies- ranked 328th overall
• PRWeek – Agencies to Watch, 2026- named among the UK's most exciting agencies to watch
• PRWeek UK Top 150 Consultancies 2026- 6th fastest-growing UK PR agency among firms with revenue over £3m
• PRovoke Media – One of the 50 Best Agencies in the UK, 2025- recognised for creative output and workplace culture
• PRovoke Media – Best Agencies in the World, 2025- selected after in-person interviews across New York, London and Singapore
• PRCA DARE Awards – Medium Consultancy of the Year, 2025- won for the second consecutive year

‍

‍

Ready to launch your next product into the press?

If you're a consumer electronics brand looking for an agency that knows how to turn launches into headlines and headlines into sales, let's talk.

Get in touch to start the conversation.

‍

‍

FAQs: Consumer Electronics PR

1. What makes consumer electronics PR different from other consumer PR?

It depends heavily on product reviews, technical credibility, and reviewer relationships, alongside the lifestyle and cultural storytelling that drives broader consumer interest.

2. How do you secure product reviews in tech and lifestyle media?

Through targeted product seeding, relationships with journalists who actively review your category, and pitching that ties products to seasonal or cultural moments.

3. Can PR really drive sales for an electronics brand?

Yes- our work with Hammerhead and DREO saw sales directly attributed to PR activity, alongside measurable share of voice growth.

4. Do you work with influencers as part of an electronics launch?

 Yes- our influencer campaigns connect brands with the right creators, from niche micro-influencers to mass-reach voices, for authentic coverage that complements traditional PR.

5. Do you work with brands before they've launched a product?

Yes, as with Emm, where we secured exclusive coverage in TechCrunch and broadcast media ahead of the brand's UK product launch.

6. How do you handle crisis moments like recalls or reviewer backlash?

Through dedicated crisis management support, ensuring your brand responds quickly and credibly when issues arise.

7. Can you support international or multi-market electronics brands?

 Yes- our experience spans UK, US, and European media for brands managing cross-border launches and press offices.

8. What's the first step to working with Words+Pixels?

Get in touch to discuss your product roadmap and goals- we'll build a tailored PR strategy around your launch calendar.