Emm

Emm is the world's first smart menstrual cup, empowering women with objective data about their reproductive health
The brief
Spotlighting the smart menstrual care solution enabling women to advocate for their health
The approach
Hot on the heels of an oversubscribed funding round led by world-class biotech VCs, Emm tasked us with announcing their raise to press.
Leaning into Jenny’s founder’s story and the solution Emm has created for a critically underserved market, we created a highly targeted media strategy and accompanying narrative to maximise media pick-up and positive storytelling.
Leading with an in-depth exclusive interview in TechCrunch, we secured wall-to-wall coverage in investment, business, tech and even broadcast media, including Axios, Fortune and several BBC News outlets – all before the business had launched its product.
The results
51
3
395
150m


