Emm

PR agency London

Emm is the world's first smart menstrual cup, empowering women with objective data about their reproductive health

The brief

Spotlighting the smart menstrual care solution enabling women to advocate for their health

The approach

Hot on the heels of an oversubscribed funding round led by world-class biotech VCs, Emm tasked us with announcing their raise to press.

Leaning into Jenny’s founder’s story and the solution Emm has created for a critically underserved market, we created a highly targeted media strategy and accompanying narrative to maximise media pick-up and positive storytelling.

Leading with an in-depth exclusive interview in TechCrunch, we secured wall-to-wall coverage in investment, business, tech and even broadcast media, including Axios, Fortune and several BBC News outlets – all before the business had launched its product.

The results

51

Pieces of coverage

3

Broadcast interviews

395

Brand mentions

150m

Total audience reach