Making heat training the next big thing in sports training.

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Once limited to elite athletes, heat training is now more accessible thanks to CORE’s sensor and the new Heat Adaptation Score, which empowers athletes to optimise their training. With heightened attention on athletic performance and sports technology in the lead-up to the 2024 Olympic Games, we positioned CORE as essential for athletes aiming to reach peak physical condition.

Our campaign underscored the critical role of heat adaptation—a key factor as important as VO2 Max for endurance and recovery. Through compelling case studies of Olympic-bound athletes, we demonstrated how CORE’s technology tracks core body temperature, enabling athletes to safely acclimate to intense heat. This approach emphasised the competitive edge of heat adaptation while spotlighting the broader need for human resilience in the face of climate change.

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