To build Hammerhead’s reputation for world-class cycling tech including the launch of its hero product, the Karoo 2.

Over a two-year period, we worked to catapult Hammerhead into the mainstream lifestyle and sports media; in a journey that echoed the brand’s own meteoric growth.

This involved the launch of its hero product, the Karoo 2 - the so-called “iPhone” of cycling computers, and the most advanced piece of cycling tech on the market.

We also announced Hammerhead’s Jan 2022 acquisition by SRAM, and worked on original content with Tour de France winner Chris Froome, alongside other elite brand ambassadors, to strategically raise awareness and drive sales.

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