HAMMERHEAD

Inspiring and empowering all people to unlock their athletic potential through cycling

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hammerhead
THE BRIEF

Hammerhead is a cycling tech startup that challenges key players within the industry, focused on combining innovative design, premium hardware and cutting-edge technology to create the world’s best cycling computer. Words + Pixels were briefed on building awareness of the US company in the UK, showcasing their newly launched product and positioning them as disruptors within the cycling industry.

How we approached it

  • Targeting key lifestyle, fitness and national product slots for placement against key competitors

  • Placing broader features in national, fitness and tech titles that showcase the product’s USPs and differentiate it from competitors

  • Highlighting the company’s position as disruptors within the cycling tech industry to national and tech media through interviews with ambassadors and key commentators

Coverage

independant
forbes
wired
the-guardian
redbull

Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.

The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers. 

 

Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull

karma

“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs” 

 

Julien Flandre
VP Marketing, Karma

seedlegals

“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.

I hope others don't find out just how good W+P is, we really want to keep them all to ourselves” 


Anthony Rose
CEO, SeedLegals

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71-75 Shelton Street
London
WC2H 9JQ

COMPANY NUMBER: 12317809
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