DREO

Establishing DREO as a go-to home tech brand in the UK

‍

As DREO expanded its presence in the UK, the brand needed a consistent, proactive press office to build credibility, drive awareness and secure trusted third-party endorsement across national, lifestyle and product review media.

Words + Pixels was appointed to lead DREO’s UK press office, with a clear focus on securing high-quality product reviews and expert commentary to position DREO as the go-to home tech brand in the UK.

We developed a targeted media strategy prioritising key UK consumer tech, lifestyle, interiors and national media titles, identifying journalists actively reviewing home tech products. Product seeding programmes were supported with tailored pitching, seasonal storytelling and expert-led commentary to ensure relevance year-round.

Alongside reviews, we positioned DREO spokespeople as experts in home tech, air quality and home comfort, proactively responding to media requests and newsjacking relevant trends to maintain a consistent media presence.

‍