B2B & Business PR Agency London | Words+Pixels
You've got a great product and a credible team — but if nobody's heard of you, decision-makers default to the brand they already trust. That's the gap a B2B PR agency exists to close.
Words+Pixels is a London-based B2B PR agency and Business PR agency trusted by high-growth brands including Audoo, Just Eat for Business, Social-Ability, PXN Group, OakTree Power and SeedLegals. We turn credible companies into visible, trusted ones — building the media presence that gives buyers, investors and partners a reason to say yes.
→ Jump to our B2B PR Case Studies
What is a B2B PR Agency?
A B2B (business-to-business) PR agency helps companies shape how they are perceived by other businesses, decision-makers, and stakeholders.
Unlike B2C PR, which focuses on consumers and mass awareness, B2B PR is about influence, credibility, and relevance — reaching founders, executives, procurement teams, investors, and partners with stories that stand up to scrutiny.
In short, a B2B PR agency turns complex propositions into compelling narratives that influence real business decisions.
Why B2B brands choose us
Words+Pixels is one of the UK’s fastest-growing B2B PR agencies, trusted by ambitious companies to deliver strategic campaigns that build authority, influence decision-makers, and drive long-term growth.
- Challenger & Scale-Up Focus: Helping high-growth B2B brands across SaaS, fintech, music tech, workplace tech, sustainability, and professional services cut through competitive markets.
- Impactful B2B Campaigns: Insight-led PR that generates credible media coverage, strengthens positioning, and supports pipeline and reputation growth.
- Strategic Storytelling: Turning complex propositions, data, and innovation into clear narratives that resonate with founders, executives, and buyers.
- Proven Partnerships: Long-term relationships with B2B brands like Audoo, Just Eat for Business, Social-Ability, Oaktree Power, Hootsuite, Michael Page and more - supporting funding rounds, launches, and category leadership
Awards & Recognition:
1. PRWeek Awards: Boutique Consultancy of the Year (2024)
2. CIPR Excellence Awards: Best Small Consultancy (2022, 2023)
3. Financial Times (FT 1000): Words+Pixels named in FT 1000 (2025)
4. PRCA DARE Awards: Medium Consultancy of the Year (2024)
5. SABRE Awards: Winner for Emerging Sector Campaign with Back Market (2025)
Success stories from B2B brands we’ve worked with
Our portfolio showcases a range of successful campaigns for B2B clients:
1. SeedLegals
Sector: Legal tech & startup investment SaaS
→ Read SeedLegals Case Study
- About: SeedLegals is the UK's leading platform helping startups raise investment, hire and grow.
- Objective: Position SeedLegals and CEO Anthony Rose as leading voices on startups, investment and entrepreneurship.
- Our approach: Ran an always-on press office, combining founder commentary with exclusive platform data to generate consistent business media coverage.
Results
- An average of 9 pieces of coverage every 9 days over a three-year period
- 75 pieces featuring expert insight
- 18 founder interviews · coverage in TechCrunch, The Times and Forbes ·
- SeedLegals became the UK's most-used startup legals platform.
2. Just Eat for Business
Sector: Workplace technology & employee benefits
→Read Just Eat for Business’ Case Study
- About: Just Eat for Business provides workplace food solutions that support employee engagement and modern office culture.They needed a strategic shift from being seen as a delivery service to a workplace culture partner.
- Objective: Reposition the brand for a corporate and HR decision-maker audience.
- Our approach: Created research-led workplace insights and seasonal PR campaigns aligned to hybrid working trends.
Results
- 52 pieces of coverage in 2023 alone
- 13M reached
- 27 pieces of coverage in top hospitality titles
- 17 pieces of coverage in key facilities and HR Titles
- National coverage in The Independent, Metro, and HR News
“Words+Pixels really understand how to shape a story and get the right media interested. They’re smart, strategic, and easy to work with.”
— Stuart Sunderland, Founder, Just Eat for Business
Read Just Eat for Business’ Case Study
3. Audoo
Sector: Music tech, data & royalty transparency
→Read Audoo’s Case Study
- About: Audoo is a music tech company, on a mission to fix how artists get paid by delivering accurate music usage data. Partnering with us become one of the most talked-about music tech companies in the UK and beyond.
- Objective: Position Audoo as a leading voice in fairer, data-driven royalty distribution.
- Our approach: Delivered ongoing thought leadership and media campaigns in tier-one tech, music, and business press
Results:
- 200+ pieces of coverage
- 1.6bn reach
- 5 broadcast features with founder Ryan Edwards
- 1 new investor attributed to PR Awareness
- Coverage in WIRED, BBC, Forbes, and major music and business titles
- Supported storytelling around funding rounds and international expansion
“They’re an extension of our in-house team — creative, agile, and truly invested in what we’re building.”
— Ryan Edwards, CEO, Audoo
4. PXN Group
Sector: Venture capital & Northern tech investment
→Read PXN Group's Case Study
- About: PXN Group was created through the merger of Par Equity and Praetura Ventures, forming one of the UK's largest venture firms outside London.
- Objective: Position PXN Group as the leading investor driving growth across the North of England and Scotland.
- Our approach: Secured an exclusive launch in The Times, supported by years of thought leadership through the Northern Lights research series and regional investment reports.
Results:
- 300 pieces of coverage for Par Equity pre-merger
- 2bn total audience reach
- 20+ portfolio companies supported through PR
- 22 pieces of dedicated PXN Group coverage in the first months post-launch, including The Times, Sifted and UKTN.
5. Oak Tree Power
Sector: Clean energy & climate tech
→Read Oaktree Power's Case Study
- About: OakTree Power helps global grid operators better understand and respond to the impact of climate change.
- Objective: Build the company's profile and establish CEO Chantel Scheepers as a recognised voice in clean energy.
- Our approach: Delivered an always-on press office, securing interviews, thought leadership and commentary linked to the energy transition.
Results:
- 68 pieces of coverage over one year
- 1.6m total audience reach
- 71% key message pull-through across all coverage
- 12 CEO interviews, including Business Insider, This is Money and the Financial Times.
6. Social-Ability
Sector: Health tech & dementia care innovation
→Read Social-Ability’s Case Study
- About: Social-Ability develops Moments technology to improve wellbeing for people living with dementia across the UK. Our role was to bring their powerful, emotional impact to life through the media.
- Objective: Build national awareness and credibility with healthcare stakeholders.
- Our Approach: We combined human-led storytelling with clinical evidence to secure trusted coverage that highlighted impact and expertise.
Results:
- 35+ pieces of coverage including BBC News, ITV, and Evening Standard
- 40% coverage including backlinks
- 4 deep-dive features on BBC during Alzhiemer’s Week
- +200% increase in website trafic
- Increased visibility for NHS partnerships and clinical trials
“The team have done an incredible job securing press coverage in some of the UK’s biggest publications, which has had a real-world impact on our business.”
— Jack Newton, CEO, Social-Ability
Top B2B PR Services
Most business PR engagements start with a mix of these:
- Planning + Strategy — the foundation of every campaign: audience mapping, message architecture, and a PR roadmap tied to your commercial goals.
- Creative Press Office — always-on media relations that keep your brand consistently in front of the trade, business and national press that matter to your buyers.
- Digital PR + SEO — earned coverage engineered to build backlinks, domain authority and organic visibility alongside brand credibility.
- PR Campaigns — moment-led activations (launches, funding rounds, research reports) that generate a concentrated spike in high-value coverage.
- Media Training — preparing founders and execs to perform confidently in interviews, panels and broadcast, so every media opportunity lands on message.
Not sure where to start? Tell us about your brand and we'll point you in the right direction →
Let's get your B2B brand talked about
The best B2B brands don't just get noticed -they become the names their customers trust. We combine strategic thinking with creative PR to help businesses earn visibility, build authority, and stay front of mind.
Get in touch to start the conversation.
FAQs: Work with London’s top B2B PR Agency
1. What types of B2B brands do you work with?
We work with high-growth and enterprise B2B companies across SaaS, fintech, legal tech, venture capital, health tech, clean energy, workplace solutions, and Professional Services PR.
2. How does a B2B PR agency help drive business results?
A B2B PR agency builds visibility, credibility, and trust with key decision-makers — helping generate leads, support fundraising, attract talent, and strengthen industry influence.
3. How do you measure the success of B2B PR campaigns?
We track media coverage, share of voice, backlinks, audience engagement, website traffic, thought leadership placements, and impact on pipeline or investor awareness.
4. What makes a B2B PR firm different from B2C agencies?
B2B PR focuses on influencing businesses, investors, and sector stakeholders rather than mass consumer audiences. Campaigns are research-driven, targeted, and aligned to long sales cycles.
5. What's the difference between B2B PR and Professional Services PR?
Professional Services PR is a specialism within B2B PR, typically for legal, financial, consultancy and advisory brands where trust, credentials and expert positioning matter most. Business PR is often used interchangeably with B2B PR more broadly.
6. When should a B2B company start PR?
PR is most effective when it's proactive. Start before funding rounds, product launches, mergers, international expansion, or major hires to shape your narrative early.
7. Can you work with both startups and established B2B brands?
Yes - we tailor campaigns to your growth stage, whether you're a scaling startup or an established enterprise.
8. Do you offer thought leadership and content campaigns?
Absolutely. We position founders, executives, and teams as industry experts through bylined articles, interviews, case studies, and insight-led research.
9. Can a B2B PR agency help with international coverage?
Yes. Our network spans international media, trade publications, and industry-specific outlets to build credibility and awareness beyond the UK.
10. What's the first step to working with Words+Pixels as my B2B PR agency?
Reach out to discuss your goals. We'll assess your current positioning, identify key opportunities, and design a PR strategy tailored to your business and growth stage.
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