PXN Group

Launching PXN Group: How a transformational merger is unlocking £1bn for Northern tech by 2030

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In November 2025, Edinburgh-founded Par Equity and Manchester-founded Praetura Ventures completed their merger to create PXN Group, marking a pivotal moment for northern investment. We announced the official launch following FCA approval with an exclusive in The Times, focusing the story on PXN Group's commitment to unlocking £1 billiion of funding for tech companies across the North by 2030.

Our strategy positioned PXN Group as the catalyst addressing the persistent London investment bias, with London receiving 60% of UK venture capital while the North receives just 10%. We highlighted how PXN Group would invest at least £300 million directly while leveraging its co-investment network to attract approximately £700 million in additional capital from VCs, corporates, and development banks.

Prior to the merger, we had established Par Equity as a champion of Northern innovation through data-driven storytelling, thought leadership, and strategic portfolio spotlighting. Our 'Northern Lights' report, created in partnership with Beauhurst, positioned Par Equity as the authority on regional investment imbalances. We then developed regionalised 'Northern Lights 2.0' reports focusing specifically on Yorkshire and the North East, hosting exclusive media preview events and building deeper relationships with regional stakeholders.

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