Audoo

Creating a PR strategy around celebrity investment

The brief

To make some noise about Audoo’s funding round led by music legend Sir Elton John.

The approach

From announcing major investment from music industry legends including Sir Elton John, Sir Paul McCartney, and Abba legend Bjorn Ulvaeus to banging the drum for fairer public performance payments for artists, Words + Pixels has implemented an always-on press office function with thought-leadership and artist advocacy at its core.

Whether predicting the trending tracks of the summer, or addressing topical issues including duty of care for artists in a challenging industry, coverage has spanned music, tech, national and broadcast press, cementing Audoo’s reputation as a true disruptor in the tech industry and led to significant monetary investment from some of the most prevalent figures in modern music.

The results

200+

Pieces of coverage

5

Broadcast features with founder Ryan Edwards

1.6bn

Total audience reach

1

New investor attributed to PR awareness

Audoo

Boutique Consultancy