How we lit up the conversation around dementia care with Social-Ability.

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Dementia is generally seen as an 'old person’s disease’ with no cure. We set out to show how Social-Ability’s interactive light technology can improve care quality, create real social impact – and is bringing joy to people with dementia through its Happiness Programme.

Our strategy incorporates proprietary data, thought leadership content from founder John Ramsay, company news, business profiling, and strategic industry commentary – driving brand presence across trade, national and business media, while shifting the narrative on dementia.

A mini-campaign designed around demonstrating its impact through case studies resulted in global sales leads.

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