Work with London's Top SaaS PR Agency | Words+Pixels
Software is easy to copy. Reputation isn't.
The best SaaS companies don't just build products people use - they build brands people trust. That's where Words+Pixels comes in.
As an award-winning SaaS PR agency, we help software companies earn media coverage, build category authority and tell stories that customers, investors and journalists remember. From Hootsuite to Perlego, we've helped ambitious SaaS brands turn complex products into conversations that drive commercial growth.
Why SaaS brands choose Words+Pixels
Standing out in a crowded software market takes more than a great product. It takes a story worth telling.
As an award-winning SaaS PR agency, we help software companies build trust, earn meaningful media coverage and become leaders in their category.
- Proven results: Trusted by SaaS brands including Hootsuite and Perlego, supporting funding rounds and market expansion.
- Story-led PR: Turning complex products into stories that earn meaningful media coverage.
- Commercial impact: Campaigns that build credibility, strengthen brand authority and support business growth.
- SaaS expertise: Deep experience across SaaS, AI and technology brands.
How we've helped SaaS brands grow
1.Hootsuite
Sector: Technology — social media marketing and management software
- About: Hootsuite is a global social media marketing and management platform, helping brands and marketers plan, publish, and analyse content across every channel from one dashboard.
- Objective: Help one of the world's leading SaaS brands strengthen its media presence in the UK.
- Results:
- Consistent UK coverage across The Times, The Drum, and TechRadar
- Workplace culture and leadership features in BBC Worklife and Metro
- Research-based storytelling tied into national conversations around tech and digital behaviour
Read Hootsuite's Case Study
2. Perlego
Sector: Edtech — online subscription textbooks
- About: Perlego is a fast-growing SaaS platform offering digital access to academic content, positioning itself as an essential edtech tool for students and institutions.
- Objective: Perlego wanted to increase awareness of its subscription platform while positioning its leadership team as influential voices within education and technology.
- Results:
- 70+ pieces of press coverage, including TechCrunch, Sifted, Fortune, and The Times
- A strong founder profile for CEO Gauthier Van Malderen, resulting in interviews, podcasts, and keynote opportunities
- Supported a Series B funding round with a standout PR strategy
Read Perlego's Case Study
What is a SaaS PR agency?
A SaaS PR agency helps software companies build awareness, credibility and thought leadership through earned media. Unlike consumer PR, SaaS PR focuses on reaching decision-makers, customers and investors with stories that build long-term trust and support commercial growth.
Our SaaS PR services include:
- Technology, business and national media relations
- Founder profiling and thought leadership
- Product launches, funding announcements and company milestones
- Digital PR campaigns that improve search visibility and earn authoritative backlinks
Awards & recognition
- PRWeek – Agencies to Watch (2026): Recognised as one of the UK's most promising and ambitious PR agencies.
- FT1000 - Europe's Fastest-Growing Companies - 2 years in a row.
- PRovoke Media - Best Agencies in the World, 2025 - selected after in-person interviews with over 100 agencies across New York, London and Singapore.
- PRCA DARE Awards - Medium Consultancy of the Year, 2025 - won for the second consecutive year.
- PRWeek - Boutique Consultancy of the Year, 2024 - one of the most coveted titles in UK PR.
Work with us
The best SaaS companies don't just build great products - they build brands people trust. Whether you're preparing for a product launch, announcing investment or looking to become a leader in your category, we'd love to hear your story and explore how we can help.
Get in touch to see how Words+Pixels can help your SaaS business earn the visibility and credibility it deserves.
FAQs: Work with London's Top SaaS PR Agency
1. What is a SaaS PR agency?
A SaaS PR agency helps software-as-a-service companies build visibility, establish thought leadership, and tell their story through earned media, content, and communications strategy.
2. Why choose a SaaS PR firm in London?
London is one of the world's leading tech hubs - home to the journalists, investors, and events that shape SaaS success. A SaaS PR firm in London offers critical media access and localised insight to help you scale in the UK and beyond.
3. How do you measure PR success?
By tracking media coverage, share of voice, backlinks, founder visibility, and impact on funding rounds or user acquisition goals.
4. Do you offer digital PR services?
Absolutely. Our SaaS PR approach combines traditional and digital PR, including SEO-driven coverage and backlink-focused campaigns, for maximum visibility.
5. Why choose a SaaS PR agency over in-house marketing?
A specialised SaaS PR agency brings media relationships, category expertise, and proven strategies for translating technical products into press-worthy stories that an in-house team may not have the capacity or contacts to achieve.
6. When should I start thinking about SaaS PR?
Ideally, before your next milestone: a product launch, funding round, or new market entry. Starting early means your story is already in the right hands when you're ready to make a splash.
7. Can you support us around a funding announcement?
Yes. We regularly build PR strategies around funding milestones, as we did with Perlego's Series B, to maximise coverage and founder visibility at pivotal moments.
8. How do I know if we're ready for PR?
If you've got a clear mission, a smart product, and a big vision, then you're ready. We'll help you shape the narrative and get it in front of the right people.
9. What kind of results can I expect?
We tailor outcomes to your goals — whether that's top-tier coverage, expert commentary, podcast interviews, or building your founder's public profile. Our SaaS clients have been featured in BBC, TechCrunch, WIRED, and The Times.
.png)
