Making Hootsuite the leading voice in social media performance.

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World's leading social media performance engine

Hootsuite has long been a go-to platform for marketers, but its acquisition of Talkwalker marked a pivotal shift - transforming it into one of the most advanced social media intelligence platforms globally. We used this acquisition to establish a core corporate narrative, positioning Hootsuite as the definitive authority on social media strategy.

With over 5 billion people actively using social media, we leveraged Hootsuite’s vast data to uncover key societal, cultural, and business trends. Our approach combined thought leadership from Hootsuite’s experts with timely, data-driven stories that capitalised on the news agenda—such as analysing proprietary insights to (accurately) predict the 2024 election outcome.

The result has been high-impact national and trade coverage, securing features in The Independent, Financial Times, and Marketing Week, and reinforcing Hootsuite’s position at the forefront of industry conversations.

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