B2C & Consumer PR Agency London | Words+Pixels
Great products don't sell themselves -people need a reason to notice them. That's where a Consumer PR agency comes in: turning what you've built into stories people actually stop for, share, and buy into.
At Words+Pixels, we're an award-winning B2C and Consumer PR agency helping brands across technology, lifestyle and sustainability turn products into stories that earn media coverage, build trust and drive commercial growth.
What is a B2C PR Agency?
A B2C (business-to-consumer) PR agency or Consumer PR agency shapes how the public perceives and interacts with a brand. Unlike B2B PR, which targets other businesses, B2C PR focuses on consumers, building awareness, loyalty, and engagement.
Core services of a B2C PR agency include:
- Creative media campaigns that generate press coverage
- Engaging social media and influencer partnerships
- Experiential marketing and events that leave a lasting impression
- Digital PR campaigns to boost online visibility and website traffic
In short, a B2C PR agency turns great products and ideas into stories people actually care about.
Why consumer brands choose us
Words+Pixels is one of the UK’s fastest-growing Consumer PR Agencies, known for campaigns that cut through the noise and deliver measurable impact.
- Disruptor Focus: Helping challenger brands a range of sectors: in Fashion, Food + Beverage, Sustainability, to Luxury Travel
- Impactful Campaigns: Creative campaigns that generate media coverage, social engagement, and sales uplift.
- Positive Culture: Collaboration, diversity, and wellbeing make our work consistent, creative, and bold.
- Proven Growth: Long-term partnerships with Red Bull, PUMA, and other brands, driving year-on-year brand momentum.
Awards & Recognition:
1. PRWeek Awards: Boutique Consultancy of the Year (2024)
2. CIPR Excellence Awards: Best Small Consultancy (2022, 2023)
3. Financial Times (FT 1000): Words+Pixels named in FT 1000 (2025)
4. PRCA DARE Awards: Medium Consultancy of the Year (2024)
5. SABRE Awards: Winner for Emerging Sector Campaign with Back Market (2025)
Success stories for Consumer brands
Our portfolio showcases a range of successful campaigns for B2C clients:
1. Back Market
Sector: Circular economy, refurbished consumer electronics
- About: Back Market is a global online marketplace for refurbished electronics, connecting consumers with certified refurbishers to make buying renewed tech the smarter, more sustainable choice.
- Objective: Increase awareness and engagement for refurbished electronics
- Results:
- 100 media placements
- +77% brand awareness
- 5.4M reach via paid social influencer
- Recognised at the 2025 SABRE Awards
- 100 media placements
- Initiative: Created a 360° Art of Regeneration sculpture with BBC Doctor Who, driving media coverage and consumer engagement for Back Market’s sustainability message.
- Read Back Market's Case Study
2. Lime
Sector: Transport – Micromobility and sustainable urban mobility
- About: Lime is a global micromobility company offering app-based e-bike and e-scooter rentals in London, helping people make short urban trips faster, greener, and more convenient. Their mission is to reduce congestion, lower emissions, and make city travel more accessible.
- Objective: Launch a creative campaign promoting helmet safety while engaging consumers
- Results:
- 45 pieces of media coverage
- 1,000 free rides provided
- 52% of attendees heard about the pop-up
- Partnerships formed across six London boroughs
- Initiative: The ‘Helmet Hair Salon’ pop-up blended creativity with safety messaging, attracting widespread media attention.
- Read Lime's Case Study
3. Hammerhead
Sector: Technology – Sports tech and cycling performance
- About: Hammerhead makes Karoo GPS cycling computers and software, helping cyclists navigate, track performance, and optimize their rides with advanced data and connectivity.
- Objective: Increase mainstream visibility and media presence for lifestyle and sports audiences
- Results:
- +10% sales in 2022 attributed to PRTop 3 named cycling computers in 2022
- +60% share of voice growth versus key competitors
- 89% of articles included backlink
- Initiative: Launched the Karoo 2, amplified the SRAM acquisition, and drove lifestyle and sports media coverage that boosted awareness and sales
- Read Hammerhead's Case Study
4. GoBoat
Sector: Leisure & Transport – Sustainable boat rental and experiences
- About: GoBoat is a Danish‑founded company that offers sustainable, self‑drive electric boat rentals and social water experiences for groups in cities like London, letting people captain their own picnic boats without a licence and enjoy relaxed outings on the water.
- Objective: Boost engagement and awareness through a creative experiential campaign
- Results:
- 67 pieces of media coverage
- 77% of coverage included backlinks to websites
- 55% of coverage appeared in key parenting titles
- 2.2M social media reach
- Initiative: Tapped into the ‘5‑9 before my 9‑5’ TikTok trend and partnered with wellness expert Dr Audrey Tang to host serene, early-morning mindful boating experiences.
- Read Go Boat's Case Study
Consumer PR services
Most consumer PR engagements start with a mix of these:
- PR Campaigns — the big, talkable moments that earn press and social cut-through
- Creative Press Office — ongoing media relations that keep your brand visible between campaigns
- Digital PR + SEO — turning coverage into backlinks and search visibility
- Influencer — partnerships that extend a campaign into the feeds your audience actually trusts
- Events + Speaking — experiential activations that get people talking in person, not just online
Not sure where to start? Tell us about your brand and we'll point you in the right direction →
Let's get your brand talked about
Words+Pixels combines strategic thinking with genuinely creative execution - which is why consumer brands stick with us for years, not one campaign. If you're ready to see what that looks like for you:
FAQs: Work with London’s Top B2C PR Agency
1. What industries do you specialise in?
Technology, lifestyle, wellness, sustainability, food & beverage, travel & leisure, and other consumer-focused sectors.
2. How do you measure PR success?
By tracking media coverage, audience engagement, social reach, backlinks, and impact on sales.
3. Do you offer digital PR services?
Absolutely. Our B2C PR agency approach combines traditional and digital PR for maximum visibility and measurable results.
4. Why should I choose a B2C PR agency over in-house marketing?
A specialised B2C PR agency brings media expertise, creative campaigns, and proven strategies that an in-house team may not have the capacity or contacts to achieve.
5. How quickly can I see results from PR campaigns?
Results vary depending on the campaign, audience, and channels used. Some campaigns generate immediate media coverage and social engagement, while broader brand-building initiatives can take several months.
6. Can you work with challenger brands as well as established companies?
Yes. Our B2C PR agency has experience scaling both challenger brands and established consumer companies, adapting strategies to meet each client’s unique growth stage.
7. Do you provide influencer and social media campaigns?
Definitely. We integrate influencer partnerships, social campaigns, and paid media to maximise reach and engagement for consumer brands.
8. How do you ensure a PR campaign aligns with our brand values?
Every campaign begins with a deep dive into your brand, audience, and messaging. We ensure that all communications reflect your brand identity while resonating with consumers.
9. What types of content do you create for campaigns?
We produce press releases, thought leadership articles, social content, video assets, event collateral, and experiential concepts — all designed to engage consumers and generate measurable results.
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