Using social media trends at the heart of our creative pr strategy

The brief

To align GoBoat with the wellness movement, enhancing brand credibility for its target audience of urban millennials.

The approach

We created and launched a new GoBoat trip that turned the viral ‘5 to 9’ Tik Tok productivity trend on its head, encouraging Brits to slow down and relax before 9am – to set the tone for a meaningful work-day ahead.

GoBoat’s special-edition Wellness Cruises comprised early morning mindful boating sessions led by wellness expert Dr. Audrey Tang. Pre-work group exercises on the water included posture alignment, mindful breathing, vibration alignment, body scans and intention setting. Journalists and influencers loved the trips, which were underpinned by a strong press office function including listings, events pitching and topical newsjacking.

The results


Pieces of coverage within a three month period


Total audience reach


GoBoat trips organised for journalists and influencers


Average Google Domain Authority ranking