To align GoBoat with the wellness movement, enhancing brand credibility for its target audience of urban millennials.

We created and launched a new GoBoat trip that turned the viral ‘5 to 9’ Tik Tok productivity trend on its head, encouraging Brits to slow down and relax before 9am – to set the tone for a meaningful work-day ahead.

GoBoat’s special-edition Wellness Cruises comprised early morning mindful boating sessions led by wellness expert Dr. Audrey Tang. Pre-work group exercises on the water included posture alignment, mindful breathing, vibration alignment, body scans and intention setting. Journalists and influencers loved the trips, which were underpinned by a strong press office function including listings, events pitching and topical newsjacking.

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