GoBoat
GoBoat is an eco-friendly, self-service boat company that enables small groups to explore London, Surrey and Birmingham waterways at their own pace.
The brief
To align GoBoat with the wellness movement, enhancing brand credibility for its target audience of urban millennials.
The approach
We created and launched a new GoBoat trip that turned the viral ‘5 to 9’ Tik Tok productivity trend on its head, encouraging Brits to slow down and relax before 9am – to set the tone for a meaningful work-day ahead.
GoBoat’s special-edition Wellness Cruises comprised early morning mindful boating sessions led by wellness expert Dr. Audrey Tang. Pre-work group exercises on the water included posture alignment, mindful breathing, vibration alignment, body scans and intention setting. Journalists and influencers loved the trips, which were underpinned by a strong press office function including listings, events pitching and topical newsjacking.
The results
37
69.8m
15
72
