GoBoat

Using social media trends at the heart of our creative pr strategy

The brief

Making GoBoat the go-to wellness experience for Gen Z and Millennials

The approach

By aligning GoBoat with the wellness movement, we created and launched a new experience that turned the viral ‘5 to 9’ TikTok productivity trend on its head – encouraging Brits to slow down and relax before 9am, to set the tone for a meaningful workday ahead.

Targeting commuters, GoBoat’s special-edition Wellness Cruises comprised early morning mindful boating sessions. Pre-work group exercises on the water included posture alignment, mindful breathing, vibration alignment, body scans and intention setting.

Journalists and influencers loved the trips, and the new positioning underpinned a strong press office delivering listings, events coverage and topical newsjacking.

The results

77%

Coverage included a backlink to website

67

Pieces of coverage ahead of peak season

55%

Coverage in key parenting titles based on audience demographic

2.2m

Social media reach from organic influencer programme

GoBoat

Boutique Consultancy