Award Win at 2025 SABRE Awards – Emerging Sector Campaign with Back Market

We’re thrilled to share some incredible news with you — we’ve taken home a major win at this year’s SABRE EMEA Awards and Innovation SABRE Awards!

At Words + Pixels, we’re passionate about delivering campaigns that not only generate headlines but also drive real impact. So, we couldn’t be prouder to announce that we won the Emerging Sector Campaign category at the SABRE Awards EMEA 2025 for our work with Back Market and our "Refurbished Restaurant" campaign.

Winning at the SABRE Awards

The SABRE Awards are among the most prestigious accolades in the PR world, celebrating superior achievement in branding, reputation, and engagement. Hosted by PRovoke Media, the awards shine a spotlight on campaigns that push the industry forward, and this year’s competition was fiercer than ever.

Our partnership with Back Market and Plates restaurant stood out for its creativity, innovation, and results. By challenging consumer perceptions around refurbished electronics — and making the idea of a fully refurbished kitchen not just viable, but desirable — we helped tell a powerful story about sustainability, affordability, and circular tech.

It’s a campaign that blended strong storytelling with strategic media outreach, and seeing it recognised on such an important stage as the SABRE Awards is a moment we won’t soon forget.

About the Award-Winning Campaign

Working alongside one of London’s most celebrated and sustainable chefs, Kirk Haworth of Plates London, Words + Pixels created an agenda-setting, two-nights-only “noshtalgic” restaurant experience. After researching the meals the UK most wanted to see 'refurbished' for modern palettes, we worked with Plates and Back Market to showcase its full range of refurbished kitchen appliances, while dovetailing seamlessly with its over-arching narratives on sustainability and circularity.

A Huge Thank You

Awards like the SABRE Awards are a reflection of the hard work, creativity, and dedication that our team brings to every brief. They also wouldn’t be possible without our brilliant clients — so a massive thank you to Back Market for trusting us with their vision and allowing us to bring it to life in such an exciting way.

What’s Next?

Winning at the SABRE Awards is a huge milestone for us, but we’re just getting started. We’re more motivated than ever to keep pushing boundaries, crafting impactful campaigns, and delivering results for brands that want to make a real difference.

If you’re looking for a PR agency in London that combines creativity, strategy, and measurable results, we’d love to chat. Get in touch with us today and let’s create something award-winning together.

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