Who does Red Bull's PR?

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Words+Pixels' award winning PR agency work with Red Bull

Words+Pixels is Red Bull's PR agency, helping the world's most iconic energy drink brand drive cultural momentum through global press office management, campaign strategy and earned media - across sport, entertainment and beyond.

If you've seen Red Bull at the centre of conversations around breaking, elite performance and sporting culture - there's a good chance you've already come across our work at Words+Pixels. Because keeping a brand like Red Bull at the front of culture takes more than press releases.

It's about making people feel the energy behind the stories. The B-Boys and B-Girls who dedicate their lives to their craft. The elite athletes who've rewired how they think about winning.

That's where we came in.

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The PR challenge

Red Bull's challenge is never really about awareness. It's one of the most recognisable brands on the planet. The challenge is sustaining cultural relevance - making sure the stories behind the athletes and the content feel as human  to media and audiences as possible 

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Red Bull BC One: the world's biggest breaking competition

We managed Red Bull's global media for the BC One World Final 2023 at Stade Roland Garros, in the lead-up to breaking's debut at the 2024 Olympic Games.

We built pre-event momentum through a competitor announcements and editorial features on the history of breaking. On the ground in Paris, we coordinated over 110 interviews with 50+ B-Boys and B-Girls across two media days, hosting press from 18 countries. Read more about the Red Bull BC On.

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Red Bull Mind Set Win: making elite performance a mainstream conversation

For the Season 3 launch of Red Bull's Mind Set Win podcast, we delivered a global media strategy to grow its listenership. This resulted in a reach of 3.98 billion.

We kicked off with a launch announcement introducing the rebrand and new presenting team, then built week-by-week momentum - crafting bespoke media angles for every episode across 11 territories. Read more about Red Bull Mind Set Win.

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PR services used across Red Bull campaigns

Across Red Bull's campaigns, Words+Pixels brought together global press management, earned media strategy, media relations, content planning and international coordination to help Red Bull show up in the right place, at the right time, with the right story.

The challenge was never just volume of coverage. It was making sure the stories - whether about the world's best breakers or the mental habits of elite athletes - cut through with media across markets that each need something different.

For brands operating at Red Bull's scale, PR has to work as hard as the athletes it covers. That is the kind of work Words+Pixels delivers for Red Bull.

If you're a brand looking to build cultural momentum through PR, get in touch with Words+Pixels today.

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Frequently asked questions

1. Who is Red Bull's PR agency?

Words+Pixels works with Red Bull as its PR agency, supporting the brand across global press office management, campaign strategy, earned media and cultural storytelling.

The work spans Red Bull's sport and entertainment portfolio - from the world's largest breaking competition to podcast launches featuring elite athletes - helping the brand sustain relevance and reach across international markets.

2. What PR work has Words+Pixels done for Red Bull?

Words+Pixels has delivered a range of PR services for Red Bull, including global press office management, media relations, content strategy, campaign development and international media coordination.

This includes managing the global PR hub for Red Bull BC One World Final 2023and the multi-territory launch campaign for Season 3 of Red Bull's Mind Set Win podcast.

Across both campaigns, the aim was to find the compelling human stories inside Red Bull's world and make sure they reached the right audiences, in the right media, at the right time.

3. Does Words+Pixels work with other sport and entertainment brands?

Words+Pixels works with brands at moments of growth and cultural significance, including companies operating in sport, entertainment, consumer lifestyle and media.

For brands in these spaces, our work is designed to build media visibility, international reach and sustained cultural momentum - whether that's through always-on press office support, campaign-led earned media, podcast and content PR, or event-driven media strategies.

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