Who does Hims & Hers PR?

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Words+Pixels' award-winning PR agency works with Hims

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Words+Pixels is Hims' PR agency - brought in to help land the brand's UK launch and build its presence through earned media, campaign strategy and spokesperson positioning across health, lifestyle and beyond. 

Men's health has always been under-discussed. Quietly Googled, rarely spoken about out loud, and even more rarely covered with any real honesty. Hims is changing that - and if you've seen the brand showing up in national conversations around sex, relationships, and the very real pressures bearing down on people's wellbeing, there's a good chance Words+Pixels had something to do with it. 

Because keeping a telehealth brand not just visible but genuinely credible takes more than a well-timed press release. It takes knowing which stories will land, which media will care, and how to frame sensitive topics in ways that feel human rather than clinical.

Across campaigns for Hims, we've done exactly that - moving the brand beyond product and into culture, and making the conversations people used to avoid something they actually want to have.

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The results

Across campaigns for Hims, we generated:

• Multiple pieces of national and lifestyle coverage
• A 60% increase in brand share of voice
• Placements in The Telegraph, Cosmopolitan and Metro

More importantly, the work helped ensure Hims' stories reached the audiences that matter most -normalising conversations around sexual health and cementing the brand's credibility in the UK market.

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The PR challenge

Hims' challenge in the UK isn't just about awareness. It's about trust. As a telehealth brand operating in sensitive territory -sexual health, hair loss, weight management -the challenge is building genuine credibility and making sure the stories behind the brand feel as compelling and authoritative to media as they do to potential customers.

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Hims & Hers UK Sex Report: launching the UK's first sex report

We worked with Hims to launch their UK-wide sex report, designed to inform and normalise conversations around sex. Following a successful US launch, the team wanted to bring it to the UK to drive awareness of the brand's local offering.

We worked closely with the research team to develop multiple angles tailored to national, lifestyle and regional media -with a focus on the impact of the cost of living on people's sex lives and upcoming trends.

To support the launch, we partnered with sex influencer and journalist Alix Fox to provide unique insight and host a 'Let's Talk About Sex' journalist breakfast. Hosted ahead of the official report launch, the event gave journalists a first look at the findings and a chance to speak directly with Alix -generating high-quality, authoritative coverage across national and lifestyle titles.

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PR services used across Hims & Hers campaigns

Destigmatising men's health in the press isn't just a comms challenge -it's a cultural one. Across Hims' campaigns, Words+Pixels brought together earned media strategy, media relations, spokesperson positioning, event management and content planning to make sure the brand showed up in the right place, at the right time, with a story worth telling.

The measure of success was never column inches alone. It was whether we could take topics that people have historically shied away from -sexual health, performance anxiety, body confidence -and get national and lifestyle media not just to cover them, but to care about them.

That's the kind of PR Words+Pixels delivers for Hims. And if you're a brand with something important to say, get in touch.

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Frequently asked questions

1. Who is Hims' PR agency? 

Words+Pixels works with Hims as its PR agency, supporting the brand across campaign strategy, earned media, spokesperson positioning and cultural storytelling. The work spans Hims' health and wellness portfolio -helping the brand build credibility and reach across the UK market.

2. What PR work has Words+Pixels done for Hims? 

Words+Pixels delivered the UK launch campaign for Hims & Hers' first-ever UK sex report, including media strategy, influencer partnership with Alix Fox, and a journalist breakfast event. The campaign generated 32 pieces of national and lifestyle coverage and a 60% increase in brand share of voice.

3. Does Words+Pixels work with other health and wellness brands? 

Words+Pixels works with brands at moments of growth and cultural significance - including those in health, wellness, consumer lifestyle and media. For brands in these spaces, we build media visibility, earned credibility and sustained cultural momentum through campaign PR, spokesperson positioning, event driven media strategies and always on press office support. 

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