Hims & Hers

Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health.

The brief

To launch Hims & Hers first ever UK-wide sex report, which looked to inform and normalise conversations around sex.

The approach

Following the successful launch of Hims & Hers first ever sex report in the US, the team wanted to bring it to the UK to drive awareness of the brand’s local offering.

We worked closely with the research team to create multiple angles that we knew would be of interest to national, lifestyle and regional media, with a focus on the impact of the cost of living on our sex lives and upcoming trends.

To support the launch of the report, we partnered with sex influencer and journalist Alix Fox, to provide unique insight and host our ‘Lets Talk About Sex’ journalist breakfast. Hosted ahead of the official launch, the breakfast event provided journalists with an opportunity to speak to Alix first hand and a chance for a first look at the findings. 

The results


Pieces of national and lifestyle coverage


Increase increase in brand share of voice


High profile attendees at the breakfast briefing


Average Google domain authority ranking