We're part of Clean Creatives and we're committed to telling the stories of companies changing the world

Mar 15, 2021
5 min

The Clean Creatives Initiative

Words + Pixels have signed the Clean Creatives pledge to cement our commitment to a cleaner creative future. We're also spotlighting some of the best GreenTech companies out there.

Between 2008 - 2017 fossil fuel trade associations spent almost $1.4 billion on PR, advertising and communications contracts. In 2020, current and recent fossil fuel clients invested $57.9 billion annually in new fossil fuel projects.

We don’t think that’s right.

The UK Ad and PR industry must address their contribution to the climate crisis.

That’s why last year we signed the Clean Creatives pledge. This is a commitment from Words + Pixels to refuse work from companies whose primary business is the extraction, transportation, and processing of fossil fuels, or power companies with more than 50% of their generation in fossil fuels, or with trade associations representing the interests of fossil fuel companies.

GreenTech Startups

From the circular economy to shared transport, energy innovation and climate tech, the good news is that investment in GreenTech startups is growing.

Since Words + Pixels launched, we’ve had the opportunity to work with a number of challenger brands in this space. Each of them working to change the way we live, travel, consume products, save food and power spaces.

Back Market

Had you ever considered the environmental impact of buying new technology? For our client Back Market, the largest refurbished tech marketplace, we launched a campaign to highlight just how little people knew about the impact of buying new tech, and show just how much unnecessary tech they were buying.  


Another startup helping us make more sustainable, circular choices. Founded by Sarah Oulette and based in Ireland, Kindora is a reselling platform that specialises in designer children’s items, helping parents’ save money, time, and the environment.

Want to learn more about Sarah and her journey? Read more here

Oaktree Power Ltd

One of Words + Pixels’ newest clients is disrupting commercial property. Energy prices are seemingly higher than ever, and globally we rely heavily on fossil fuels to power our cities.

Oaktree Power Limited provides a solution by helping building owners reduce their energy consumption.

Their hardware and software can automatically reduce the building's energy consumption by monitoring the building's usage and turning it down for short periods of time when needed. This helps companies to maximise their energy savings and can help them to reach net zero emissions.


Treedom is the digital tree-planting platform. It's the first platform in the world that allows people to plant trees remotely and follow the story of the tree planting project along the way - every Treedom tree is geolocated, photographed and has its own online page on the platform. All trees are planted directly by local farmers, bringing environmental, social, and financial benefits to their communities.

New innovation is supporting the world's sustainability efforts

We’re lucky enough to work with some incredible brands doing their bit for the planet, but it doesn't stop there and the GreenTech tech sector is booming.

From hyper-growth scaleups to small creative startups, and everything in between. Here’s some of our favourites:

Future Farm

The future is plant based! Future Farm is an independent food company that uses cutting-edge tech to create the best plant based meat on the market – mince, burgers, sausages, meatballs and chicken.

Future farm has a vision that people will choose plant-based meat substitutes because it outperforms in all areas.


Clim8 Invest help climate conscious invest their money in an environmentally-friendly way.  When users invest, they can help make a positive impact on the environment. Clim8's 6 core themes guide their sustainability efforts and include: clean energy, clean technology, smart mobility, clean water, the circular economy, and sustainable food.

Clim8 also invest in companies and specialist green funds focused on tackling the climate crisis.


Wild offers a sustainable deodorant subscription service. Users buy one refillable deodorant container and subscribe to infills based on their needs.

In its infancy, Wild had already amassed over 200,000 followers on social media and 5,500 five star reviews on Trustpilot - highlighting the popularity and potential of this natural, refillable deodorant brand.


Most bank cards are made from first use plastics... These cards have a lifespan of only four years!

TreeCard offers an alternative: wooden payment cards. These cards help to fund reforestation via the interchange fees that are generated with every transaction.

Explore our work to find out how we hosted the world's first helmet hair salon and hosted a tree-course menu (a menu made entirely of trees).