AI PR Agency for AI Companies | Words+Pixels
PR for AI brands in 2026
Every second pitch in a journalist's inbox claims to be "AI-powered" right now. It's made the label harder to trust -and harder to stand out with, even when what you've built is genuinely good.
That's the real problem AI brands face: not a lack of innovation, a lack of cut-through. Journalists are fatigued, investors more sceptical, customers numb to the buzzword. Getting covered isn't the hard part anymore. Getting believed is.
We're Words+Pixels, a London PR agency for AI brands helping AI and machine learning companies like Unlikely AI, Nory AI, Orca AI, Monolith AI and more cut through the scepticism and turn what they've actually built into stories people want to read.
Book a free AI PR strategy call →
What does an AI PR agency actually do?
Writing a press release is the easy part. The harder part is sitting through a product demo, understanding what the model is actually doing, and turning that into a headline your CTO would be happy to see.
That's the gap we work in. We take the time to understand the technology properly - so when we're pitching a journalist, we're not translating buzzwords, we're explaining why what you've built matters.
Why AI brands choose us as their PR agency
Across data accuracy tech, productivity tech, hospitality software and engineering, we've delivered PR for AI brands moving from "interesting startup" to "brand people trust." That's included:
- Unlikely AI - building the case for trustworthy, accurate AI in a market drowning in hype
- Nory AI – restaurant management platform optimising hospitality operations with AI
- Monolith AI – engineering company using machine learning to enhance product design and production
- Orca AI – maritime tech Startup improving navigational safety with AI
We focus on helping disruptive technology companies, particularly those in machine learning and automation, turn complex innovations into clear, compelling stories that get noticed by the media and your audience.
Awards & Recognition
1. PRWeek Awards: Boutique Consultancy of the Year (2024)
2. CIPR Excellence Awards: Best Small Consultancy (2022, 2023)
3. Financial Times (FT 1000): Words+Pixels named in FT 1000 (2025)
4. PRCA DARE Awards: Medium Consultancy of the Year (2024)
5. SABRE Awards: Winner for Emerging Sector Campaign with Back Market (2025)
Success stories for AI brands
1. Unlikely AI - pioneering trustworthy AI for business
Sector: AI data accuracy
Watch BBC Interview from Unlikely AI CEO William Tunstall-Pedoe →
Unlikely AI's challenge wasn't visibility - it was credibility, in a market where "AI" had become shorthand for hype.
We built a press office strategy that cut through the noise: debunking AI bubble speculation, backing it up with data-led case studies, and positioning founder William Tunstall-Pedoe as a voice worth listening to on where AI is actually heading. He's now a go-to source for national broadcast on the stories shaping the AI agenda.
The results:
- 4x appearances on flagship BBC programmes, including Radio 4's Today, Wake Up To Money, and BBC News
- 15 pieces of tier-one news and business coverage
- 70 average domain authority across coverage
- 1.3 billion total audience reach
2. Nory AI - building thought leadership in hospitality tech
Sector: Technology – Restaurant management software
Nory AI needed the hospitality sector to see it as more than another piece of software - as the platform actually shaping how restaurants run.
- The Results:
- 28 pieces of coverage in publications such as: Business Insider, Independent, Propel Info and more.
- 240 million total audience reach
- 12 tier 1 coverage placements
- 23% share of voice increase versus competitors
- This campaign positioned Nory AI as a key expert in the hospitality sector.
- Read Nory AI's Case Study
3. Orca AI - making maritime AI a global story
Sector: Technology – Maritime tech and autonomous navigation
Autonomous navigation is a hard sell to a general audience. We made it one anyway - building a narrative around safety, crew wellbeing and the future of shipping that press outside the trade titles actually wanted.
- The Results:
- 74 pieces of top-tier coverage in Sky News, TradeWinds, Lloyd’s List and more.
- 193 million total audience reach
- 2,000 social shares
- 2 new clients gained through PR exposure
- This AI PR campaign transformed Orca AI into a globally recognised brand in maritime technology.
- Read ORCA AI's Case Study
PR services for AI brands
Every AI brand's needs are different depending on stage, sector and how much scrutiny you're already under. The services below are the ones we see AI and machine learning companies lean on most:
- Creative Press Office — ongoing media relationships and always-on coverage, so you're not starting from zero every time you have news
- PR Campaigns — for product launches, funding announcements and moments that deserve more than a press release
- Digital PR + SEO — coverage that builds domain authority and search visibility, not just a one-day headline
- Media Training — preparing founders and technical spokespeople for broadcast and press interviews, so they come across as credible under questioning, not rehearsed
- Crisis Management — for when a model error, data issue or public misstep needs a fast, honest response, not a scramble
See our full range of PR services for everything else we offer, including planning and strategy, design and production, events and speaking, personal brand, influencer and internal comms.
Ready to make your AI brand part of the conversation?
Whether you're launching a new model, scaling an AI platform or trying to explain what your company actually does to people outside your engineering team, we'll help you tell that story properly.
Get in touch to see how we can help.
1. What does an AI PR agency do?
An AI PR agency builds media strategy specifically for artificial intelligence and machine learning companies - translating technical products into stories that land with journalists, customers and investors, and managing the media relationships that get them covered.
2. When should an AI startup invest in PR?
Earlier than most founders think. Product launches and funding rounds are natural moments, but building relationships with the right journalists before you need them tends to pay off more than a single well-timed announcement.
3. How long does PR for AI brands take to show results?
Coverage from a single campaign can land within weeks. Being seen as a trusted voice in your sector - the kind that gets journalists calling you first - usually takes a sustained press office effort over several months. Both matter, but it's worth going in with the right expectations for each.
4. What's the difference between digital PR and traditional PR for AI brands?
Traditional PR gets you in front of the right audience through news coverage and media relationships. Digital PR does that too, but is built to also improve your search visibility — earning links and mentions from high-authority sites that help your brand rank when people search for what you do. For AI brands, where a lot of buying research starts with a Google search, that overlap matters.
5. What happens if my AI product makes headlines for the wrong reasons?
AI brands are held to a high standard, and mistakes - a model error, a data issue, a public complaint -get scrutinised fast. Having a crisis communications plan in place before you need one, not after, is what determines whether a bad moment stays contained or becomes the story that defines you.
6. Should AI founders do media training before speaking to journalists?
If you're going to be the face of the company in interviews, yes. Media training isn't about learning to dodge questions - it's about being able to explain complex, technical work clearly and confidently under pressure, which is exactly what builds the kind of trust AI brands are short on right now.
7. How do I choose the right PR agency for AI brands?
Look past the client logos. Ask how the agency handles technical detail - can they explain your product accurately without a briefing document, and do they push back on claims that oversell what the technology does? The right PR agency for AI brands should protect your credibility as much as chase coverage.
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