THE BRIEF
Drive awareness of Back Market in the UK, highlighting the impact of buying new tech and disrupting a linear economy to make it more circular.
How we approached it
Most people know the impact of fast fashion, but very few realise the tech industry contributes 4% of global carbon emissions (air travel contributes 3%, FYI).
Focused on alerting and educating mainstream audiences about the impact their new devices have on the planet and why they need to change damaging obsessions with all things ‘new’.
We needed a pipeline of impactful stories, from consumer research exploring the nation’s tech-buying habits, to celebrating a circular Christmas and campaigning for the Right to Repair. We got people and the media talking about tech’s role in the climate crisis - and what each of us can do to make a difference.
As a scaling global business, this was supported by a strong pipeline of business news including a Series E funding round and new partnership announcements.
The results
- Reached an audience of over 600 million people with messages about the impact of new tech
- Widespread national coverage for our consumer research story including The Mirror, The Sun and Metro
- Integrated global media strategy for investment saw exclusives on Sky News, Business Insider and Wall Street Journal
“Through W+P’s impressive network, they provided incredible opportunities to tell our story, creating those ‘wow’ moments that got people talking globally.
The results were incredible – they achieved vast earned media reach that set the media agenda. Ultimately, this provided me the ultimate success metric, linking the brand to a wide variety of new consumers.”
Matthew Radmanovich
Head of General Sports & Event Communications, Red Bull
“Karma’s media coverage has quadrupled since the first month of our collaboration. The whole team has always been very available and dedicated to our business needs”
Julien Flandre
VP Marketing, Karma
“I've engaged many PR companies over the years, it's always a great sales presentation followed by an expensive ongoing retainer. W+P is delightfully and refreshingly different, it's as if the team are a part of ours.
I hope others don't find out just how good W+P is, we really want to keep them all to ourselves”
Anthony Rose
CEO, SeedLegals
Unit 51-54 Maltings Place
169 Tower Bridge Road
London
SE1 3LJ
