Most people know the impact of fast fashion, but very few realise the tech industry contributes 4% of global carbon emissions (air travel contributes 3%, FYI).
Focused on alerting and educating mainstream audiences about the impact their new devices have on the planet and why they need to change damaging obsessions with all things ‘new’.
We needed a pipeline of impactful stories, from consumer research exploring the nation’s tech-buying habits, to celebrating a circular Christmas and campaigning for the Right to Repair. We got people and the media talking about tech’s role in the climate crisis - and what each of us can do to make a difference.
As a scaling global business, this was supported by a strong pipeline of business news including a Series E funding round and new partnership announcements.
Head of General Sports & Event Communications, Red Bull
VP Marketing, Karma