Back Market

Back Market is the world's leading marketplace for refurbished consumer tech

The brief

To launch the French unicorn to UK audiences, while adapting public perception of pre-used tech.

The approach

Working to a rapid deadline around Back Market’s UK launch, our goal was to introduce the game-changing brand to UK consumers and the media; while challenging the assumption that “second-hand” tech equals low-quality.

Words + Pixels’ strategy with Back Market has focused on the powerful environmental benefits of refurbished tech - we launched the world’s first report into its impact - as well as showing how the company upskills refurbishers across the world (ensuring exactly the same customer guarantees associated with new products).

Using profiles and thought leadership, we’ve also campaigned against Big Tech, linking the hype around new-release products to the global e-waste crisis.

The results


Pieces of coverage in year one


Increase in share of voice year on year


Online coverage with domain authority of 60+


Broadcast interviews