Who does Lime’s PR?

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Words+Pixels’ award-winning work with Lime

Words+Pixels was Lime’s UK PR agency, helping the micromobility brand build awareness, trust and cultural relevance through award-winning earned media, creative campaigns, policy communications and experiential PR.

If you’ve seen Lime everywhere - in headlines, across London and right in the middle of conversations around the future of cities -there’s a good chance you’ve already come across our work at Words+Pixels. Because building a brand like Lime takes more than sending out press releases.

It’s about making people care about topics they’d normally scroll past. Parking. Bike lanes. Public space. Infrastructure. 

That’s where we came in.

Across multiple campaigns, we helped position Lime as more than just an e-bike and scooter company, turning the brand into part of a much bigger conversation around sustainability, urban transport and modern city life.

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The results

Across multiple campaigns for Lime, we generated:

• Thousands of public engagements and sign-ups
• Double-digit increases in positive brand sentiment
• Support for Lime’s successful London e-scooter licence launch
• Multi-award winning creative campaigns 
• Helped make Lime part of everyday conversations around London transport, cycling safety and the future of urban mobility

More importantly, the work helped shift perception of Lime from simply a mobility brand into a company helping shape conversations around the future of cities. 

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The PR challenge

Lime’s challenge was bigger than brand awareness. As a micromobility company operating in one of the world’s most scrutinised transport markets, Lime needed to build consumer love while also earning trust from media, policymakers, local communities and city stakeholders.

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Changing Spaces: using PR to reframe the debate around public space

We turned a parking debate into something people could actually see and experience.

Using a hyper-realistic optical illusion in Camden, we made a parked van appear to disappear - replacing it with Lime bikes and public seating instead.

The campaign combined media relations, with consumer insight and public engagement to spark wider conversations around transport, sustainability and how city space is used. Read more about Changing Spaces.

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Helmet Hair: making cycling safety culturally relevant

After uncovering research showing many riders avoided helmets because of concerns around their hair, we launched the world’s first “Helmet Hair Salon” with Blue Tit at King’s Cross Station.

The campaign used influencer engagement, experiential PR and national media outreach to make cycling safety feel fun, shareable and culturally relevant -rather than worthy or preachy.  Read more about Helmet Hair.

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London E-scooter expansion: building trust through communications

We led the communications strategy supporting Lime’s successful bid for London’s e-scooter trial.

Through policy-focused PR and media relations that focused on education and executive profiling, we helped position Lime as a credible voice in the future of sustainable urban transport. Read more about London’s E-scooter expansion.

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Lime Re-Cycle: turning sustainable transport into a lifestyle story

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For Lime’s “Re-Cycle” campaign, we partnered with designer Lydia Bolton to launch a capsule collection of recycled, cycle-friendly fashion.

We not only created a real fashion line for the brand, but the campaign helped shift the conversation around Lime and position it within lifestyle and culture.  Read more about Lime Re-cycle.

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PR Services used across Lime Campaigns

Across Lime’s campaigns, Words+Pixels brought together creative strategy, earned media, experiential activations, consumer insight, executive profiling and thought leadership to help Lime show up in the right place at the right time.

The challenge was never just to generate coverage. It was to make complex issues - transport policy, public space, sustainability and city infrastructure - feel relevant to everyday life.

That meant turning parking debates into public installations. Cycling safety into a cultural conversation. E-scooter regulation into a story about the future of London. And sustainable transport into something people could see, share and understand.

For emerging sectors, PR has to work harder. It needs to build trust with policymakers, credibility with media, relevance with consumers and momentum around the bigger mission.

That is the kind of work Words+Pixels delivered for Lime.

If you’re a brand in an emerging sector looking to break into culture, get in touch with Words+Pixels today.

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Frequently asked questions

1. Who was Lime’s PR agency in the UK?

Words+Pixels worked with Lime as its UK PR agency, supporting the brand across creative campaigns, media relations, policy communications and cultural storytelling.

The work helped Lime build awareness, trust and relevance in the UK, particularly around London’s changing transport landscape, e-scooter expansion, cycling safety, sustainability and the future of urban mobility.

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2. What PR work did Words+Pixels do for Lime?

Words+Pixels delivered a range of PR services for Lime, from always on press office, crisis communications, creative campaign development, experiential activations, public stunts and thought leadership.

This included campaigns such as Changing Spaces, which reframed conversations around public space; Helmet Hair, which made cycling safety feel culturally relevant; Lime Re-Cycle, which turned sustainable transport into a lifestyle story; and communications support around Lime’s London e-scooter expansion.

Across the work, the aim was to help Lime move beyond product awareness and become part of wider conversations around cities, sustainability, transport, culture and public space.

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3. Does Words+Pixels work with other micromobility and transport brands?

Words+Pixels works with brands at moments of change and growth, including companies operating in transport, sustainability, mobility, technology and urban innovation.

For micromobility and transport brands, our work is designed to build consumer relevance, media visibility, stakeholder trust and cultural momentum. That can include launch campaigns, policy communications, founder and executive profiling, earned media, thought leadership, consumer research and creative campaigns that help complex transport stories feel interesting, accessible and relevant.

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