Transforming urban space: Lime’s campaign to reclaim parking for micromobility.

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We needed to influence stakeholders and encourage the reallocation of parking space from cars to shared micromobility, so we created an attention-grabbing art installation in central London. Partnering with award-winning street artists 3D Joe and Max, we transformed an old diesel van into a hyper-realistic bike bay, complete with neatly parked Lime bikes and a bench. 

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This optical illusion made the van seem to disappear, showcasing the potential benefits of repurposing urban space for the community. To drive public engagement, we launched a parking pledge campaign encouraging riders to support our call for more bike parking by signing a petition in exchange for a chance to win a year’s worth of Lime rides.  We further amplified the campaign by collaborating with the Centre for London and Steer to produce a report highlighting parking shortages in the capital, paired with Lime’s commitments to addressing these challenges.

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