SaaS PR Agency: Partner with London’s Award-Winning SaaS PR Agency

Looking to grow your SaaS brand’s visibility, credibility, and press presence? Partner with Words+Pixels — the SaaS PR agency trusted by innovative businesses like Hootsuite and Perlego.

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PR isn’t reserved only for those big consumer brands looking for public activations in the city, there’s a specific space, and need, for PR for B2B businesses too.

With the right SaaS PR agency, you can start shaping your narrative, earning trust, and standing out in a fast-moving market.

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Why work with a SaaS PR Agency?

A specialist SaaS PR agency helps you:

Turn complex platforms into simple, powerful stories
Get coverage in national, tech, and SaaS-specific publications
Build credibility with users, investors, and stakeholders
Position your founders and leadership team as thought leaders
Drive long-term brand awareness that supports user acquisition and growth

Working with an experienced SaaS PR firm in London means gaining a strategic partner who understands the nuances of the software landscape — and knows how to cut through the noise.

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SaaS PR Case Studies: Brands we've helped grow

Hootsuite: Bringing a global SaaS brand to UK headlines

Hootsuite needed a PR partner who could adapt a global strategy to UK relevance — and build strong media relationships on the ground. We helped translate their brand, values, and research into stories that resonated with British business, tech, and lifestyle press.

What we did:

Delivered consistent, high-quality UK coverage across The Times, The Drum, and TechRadar
Showcased their workplace culture and leadership team in BBC Worklife and Metro
Supported research-based storytelling that tied into national conversations around tech and digital behaviour

Read more Hootsuite’s PR results here:

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Perlego: Building the profile of the ‘Spotify for textbooks’

Perlego, a fast-growing SaaS platform offering digital access to academic content,came to us looking to increase awareness and position themselves as an essential edtech tool for students and institutions alike.

What we did:

Supported their Series B funding round with a standout PR strategy
Generated 70+ pieces of press coverage, including features in TechCrunch, Sifted, Fortune, and The Times
Created a strong founder profile for CEO Gauthier Van Malderen, resulting in interviews, podcasts, and keynote opportunities

What makes Words+Pixels a Top SaaS PR Firm in London?

We’re not just here to write press releases. At Words+Pixels, we build bold, insight-driven campaigns for software companies making a real impact. Whether you're redefining a category or carving out a niche, we help your story stick.

With our London-based SaaS PR agency, you get:

Tailored PR strategies built around your business goals and GTM plans
In-depth messaging support to help simplify and strengthen your brand voice
Access to top-tier media and long-standing journalist relationships
Flexible press office management for launches, campaigns, and more
Ongoing thought leadership support for your founders and C-suite and key spokespeople

From funding rounds to product rollouts our SaaS PR firm is built to scale with you.

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Ready to build your brand?

If you're looking for a strategic, creative, and results-driven SaaS PR agency, we’d love to chat. Whether you're early-stage or scaling globally, we'll help you build a reputation that lasts.

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FAQs: SaaS PR Agency Insights

What is a SaaS PR agency?

A SaaS PR agency helps software-as-a-service companies build visibility, establish thought leadership, and tell their story through earned media, content, and communications strategy.

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Why choose a SaaS PR firm in London?

London is one of the world’s leading tech hubs—and home to the journalists, investors, and events that shape SaaS success. A SaaS PR firm in London offers critical media access and localised insight to help you scale in the UK and beyond.

When should I start thinking about SaaS PR?

Ideally, before your next milestone: a product launch, funding round, or new market entry. Starting early means your story is already in the right hands when you’re ready to make a splash.

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What kind of results can I expect?

We tailor outcomes to your goals—whether that’s top-tier coverage, expert commentary, podcast interviews, or building your founder’s public profile. Our SaaS clients have been featured in BBC, TechCrunch, WIRED, The Times, and more.

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How do I know if we're ready for PR?

If you’ve got a clear mission, a smart product, and a big vision, then you’re ready. We’ll help you shape the narrative and get it in front of the right people.

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