Partner with London’s award-winning Luxury travel PR agency

At Words+Pixels, we’re not just a PR agency—we’re your strategic partner in luxury storytelling. As London’s award-winning specialists in luxury travel PR, we help ambitious brands connect with high-net-worth travellers, influential lifestyle media, and premium corporate audiences through carefully crafted, high-impact narratives.

Luxury travel PR isn’t a nice-to-have—it’s a business imperative. Whether your focus is world-class service, visionary partnerships, or industry-leading innovation, we ensure your brand story doesn’t just exist—it lands. With the right agency behind you, it’s not just about being seen; it’s about being remembered

Why a Luxury travel PR agency matters

A specialist luxury travel PR agency helps you:

• Build trust with affluent global travellers and corporate clients
  
  
• Gain visibility in elite travel and lifestyle press
  
  
• Craft standout messaging that reflects premium experiences
  
  
• Outshine competitors in a crowded luxury market
  
  

Effective luxury travel PR isn’t just about distributing press releases—it’s about powerful storytelling that aligns with your opulent brand and business goals.

‍

Case Study: Blacklane – elevating chauffeur luxury

When premium chauffeur brand Blacklane partnered with Words+Pixels, the goal was to amplify its global luxury position. The agency took a proactive press office approach that included thought leadership, CEO profiling, global campaigns—including the first Travel Trends Report—and an exclusive media event for top-tier outlets like The Times, National Geographic, and Daily Mail. The results:

• 200+ pieces of global coverage
  
  
• 400% increase in UK share of voice
  
  
• Two integrated global funding announcements
  
  

This luxury travel PR campaign transformed Blacklane from a service into a coveted, aspirational brand.

‍

Case Study: Flash Pack – relaunching upscale adventure travel

When adventure travel brand Flash Pack relaunched post-pandemic, Words+Pixels led a dual B2B and B2C luxury travel PR strategy. The relaunch focused on reconnecting with affluent solo travellers through media coverage and storytelling. Results included:

• 102 pieces of national coverage across 2022–23
  
  
• 37% media share of voice in the 'solo travel' category
  
  
• A £5 million fundraise amplified through outlets like The Times, Raconteur, and Wall Street Journal 

This campaign highlights how luxury travel PR gives adventurous brands the credibility—and coverage—they deserve.

‍

Our signature approach as a Luxury travel PR agency

At Words+Pixels, we deliver bespoke PR strategies centred on:

1. Deep audience and competitor insight
   
   
2. KPI-focused campaign planning
   
   
3. Spotlighting your leadership through thought‑leadership
   
   
4. Media activations aligned with launches, routes, or events
   
   

Whether you're launching a private jet, a boutique cruise, or curated travel experiences, our luxury travel PR expertise ensures your story stands out.

‍

Ready to work with a Luxury travel PR agency?

If you want to:

• Elevate your premium travel brand among global luxury audiences
  
  
• Attract media coverage in high-end travel, lifestyle, and business outlets
  
  
• Reinforce your exclusivity to partners and investors
  
  

…then it’s time to work with a luxury travel PR agency like Words+Pixels. Trusted by Blacklane, Flash Pack, and more, we specialise in turning luxury services into must-have brand experiences.

‍

FAQs

What is luxury travel PR?

PR tailored to high-end travel brands—private jets, luxury cruises, curated escapes—focusing on premium storytelling for affluent audiences and elite media.

Why hire a luxury travel PR agency?

They understand luxury signals, upscale media, and experiential narratives—ensuring your brand communicates with precision and polish.

When should I invest in luxury travel PR?

Early is always best—around launch, new routes, or funding. But anytime you want to build prestige and trust is a good time.

Can luxury travel PR support partnerships or investment?

Absolutely. Strategic PR positions your brand as worthy of investment or collaboration, appealing to both affluent consumers and high-value partners.

‍