How founders can use LinkedIn and podcasts to grow their personal brand
Ever wondered why some founders are everywhere at once - in feeds, on podcasts, and in the papers -while others barely get noticed? In 2026, it’s not luck, it's strategy.
Founders who want to be seen, trusted, and remembered need to focus on two high-impact channels: LinkedIn and podcasts. These are the engines of modern founder visibility, whether you’re running a B2B or B2C business.
The payoff? More business opportunities, investor interest, and brand collaborations — all fueled by a strong personal brand that turns visibility into real growth.
Get in touch with Words+Pixels to strengthen your personal brand and secure hotspot placements on podcasts , and other high-visibility channels today.
Key takeaways: LinkedIn and podcasts for founders
1. Prioritise LinkedIn and podcasts - these are the top channels for founder visibility.
2. Post consistently - a posting schedule of 2–3 times per week helps you to stay top of mind.
3. Podcasts build authority - audiences are loyal and trust their hosts so they’re high-value for all sectors.
4. Repurpose content - turn episodes into posts, videos, or newsletters.
5. Track results and adapt - refine what works for maximum impact.
6. Work with a PR agency - secure better placements, save time, and attract more opportunities with expert advice from PR professionals.
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Key statistics on personal branding for founders
It’s not just about being seen — visibility can be financially strategic.
- Visibility drives opportunities: Founders with stronger LinkedIn networks tend to raise more investment capital, as social network strength is a key predictor of funding. (sciencedirect.com)
- Trust matters: 92 % of people trust recommendations from individuals over brands, and 77 % are more likely to buy when a founder is visible online. (linkedin.com)
- Podcast growth: Business and tech podcasts are among the fastest-growing genres; 74 % of listeners easily discover new shows. (ofcom.org.uk)
How LinkedIn builds authority
LinkedIn isn’t just a professional network — it’s where founders show what they think and build credibility that sticks.
LinkedIn stats you need to know
- 1.3 billion+ members worldwide, with millions of active users monthly. Only about 3% post weekly, giving consistent content creators a huge visibility advantage. (connectsafely.ai)
- Around 1.77 billion monthly visits and 16–24% of members log in daily, showing high engagement potential. (sproutsocial.com)
- Thought leadership posts get ~34% more engagement than general updates, making LinkedIn ideal for founders to showcase expertise. (sqmagazine.co.uk)
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How Podcasts grow your reach
Podcasts are one of the most effective ways for founders to reach an engaged audience that actually wants to listen.
UK Podcast listening trends
- Podcasts are highly discoverable, with 74% of listeners finding new shows easily, often through social sharing (ofcom.org.uk)
- Business and tech podcasts are among the fastest-growing genres, showing strong interest in professional content (reddit.com)
Why it matters: Podcasts are no longer niche. They offer long-form engagement, attention, and discovery — all critical for founders who want to build authority and a personal brand.
Why LinkedIn and podcasts work together
Both channels work together to drive the most reach
- Clip podcast highlights into LinkedIn posts to spark engagement
- Use LinkedIn insights to inspire podcast topics
- Create a consistent, recognisable presence across touchpoints
How to use LinkedIn and podcast channels to strengthen your personal brand
- Post consistently: Share insights 2–3x per week to stay visible and top of mind.
- Secure the right podcasts: Identify and pitch high-impact shows. Podcasts serve niche industries and topics, as well as mainstream, so you’re sure to find a show that your audience are listening to
- Repurpose content: Turn podcast clips into LinkedIn posts, videos, or newsletters for maximum reach.
- Engage your audience: Respond to comments and messages to deepen connections.
- Track and adjust: Monitor what works and refine your content strategy for ongoing growth.
Download our New Media Litepaper
Why work with a PR agency?
- Get seen by the right audience faster - media relations is a core component of the service PR agencies provide.
- Access hard-to-reach podcasts and high-value placements. PR agencies will tailor your narrative and messaging to fit the show’s USP.
- Save time while maximising your visibility and attracting more opportunities, from investors to partnerships.
Founder examples in the UK
Steven Bartlett
His podcast The Diary of a CEO has achieved over 1 billion streams globally, ranking in the top 5 on Spotify, with millions of downloads and YouTube subscribers (stevenbartlett.com). This visibility directly supports his personal brand, networks, and media opportunities.
Harry Stebbings
Starting 20VC at 18, he built it into a leading venture capital media brand — publishing hundreds of episodes, achieving strong download numbers, and helping raise $400 million in venture funding (superscout.co, ft.com).
Key Takeaway: Consistent content, cross-channel promotion, and expert positioning drive founder visibility.
Other platforms to strengthen your personal brand
- Newsletters and blogs for long-form storytelling. Substack is a growing platform for long-form content.
- YouTube or short-form video for visual impact
- Twitter/X or Threads for real-time commentary
Key Takeaway: These work best once your LinkedIn and podcast presence is established.
Stay ahead of your PR strategy in 2026
Grab your copy of our New Media Litepaper and see how adding new media to your PR strategy can help your brand reach the right people, spark engagement, and stay ahead in 2026.
FAQs: How to use LinkedIn and Podcast channels to land more opportunities
1. Do I need to post every day on LinkedIn?
No — consistency is key. 2–3 posts per week with valueable insights is enough.
2. How do I get invited to podcasts?
Start with niche podcasts in your sector, offer unique insights, or create your own mini-series. We can handle the pitching and placement for you.
3. Should I focus on LinkedIn or podcasts first?
Both work best together. LinkedIn builds credibility; podcasts deepen engagement.
4. Is LinkedIn useful for B2C founders?
Absolutely. Sharing stories, philosophy, and leadership attracts customers and partners.
5. How do LinkedIn and podcasts fit into New Media?
They’re digital-first, interactive, and community-driven, giving founders control of their narrative.
6. How long before I see results?
Most founders see engagement within 3–6 months if posting and podcast appearances are consistent.
