We're part of Clean Creatives and we're committed to telling the stories of companies changing the world

The UK Advertising and Public Relations industry must address their contribution to the climate crisis.

Words + Pixels have signed the Clean Creatives pledge to cement our commitment to a cleaner creative future. 

Between 2008 - 2017 fossil fuel trade associations spent almost $1.4 billion on PR, advertising and communications contracts. In 2020, current and recent fossil fuel clients invested $57.9 billion annually in new fossil fuel projects.

We don’t think that’s right.

That’s why in 2020 we signed the Clean Creatives pledge. 

This is a commitment from Words + Pixels to refuse work from companies whose primary business is the extraction, transportation, and processing of fossil fuels, or power companies with more than 50% of their generation in fossil fuels, or with trade associations representing the interests of fossil fuel companies.

GreenTech Startups

From the circular economy to shared transport, energy innovation and climate tech, the good news is that investment in GreenTech startups is growing.

Since Words + Pixels launched, we’ve had the opportunity to work with a number of challenger brands in this space. Each of these businesses are working to change the way we live, travel, consume products, save food and power spaces.

Back Market

Have you ever considered the environmental impact of buying new technology? For our client Back Market, the largest refurbished tech marketplace, we launched a campaign to highlight just how little people knew about the impact of buying new tech, and show just how much unnecessary tech they were buying.  

And in 2023, we partnered Back Market with BBC Studio’s Doctor Who to launch the Art of Regeneration campaign. We created a 360 degree sculpture made entirely from recycled tech to highlight their shared value of regeneration. 

Oaktree Power Ltd

OPL is disrupting commercial property. Energy prices are seemingly higher than ever, and globally we rely heavily on fossil fuels to power our cities. They provide a solution by helping building owners reduce their energy consumption. We worked with OPL to raise the profile of key stakeholders including its CEO Chantele Scheepers and secured incredible reactive coverage off the back of the UK government double support for high energy businesses. 

Treedom

Treedom is the digital tree-planting platform, and the first platform in the world that allows people to plant trees remotely and follow the story of the tree planting project along the way.  All trees are planted directly by local farmers, bringing environmental, social, and financial benefits to their communities.We worked with Treedom 

Lime 

Lime is the largest micromobility company in the UK and a long standing client at Words + Pixels. We’ve worked with Lime on a number of UK press office PR stories and consumer facing campaigns, including supporting their bid to provide e-scooters in the city of London, showing London’s Lime riders how to helmet proof their hair, and partnered with sustainable fashion designer Lydia Bolton to create the Lime Re-Cycle collection. 

New innovation is supporting the world's sustainability efforts

We’re lucky enough to work with some incredible brands doing their bit for the planet, but it doesn't stop there and the GreenTech tech sector is booming.

From hyper-growth scaleups to small creative startups, and everything in between. Here are some of our favourites:

Future Farm

The future is plant based! Future Farm is an independent food company that uses cutting-edge tech to create the best plant based meat on the market – mince, burgers, sausages, meatballs and chicken.

Future farm has a vision that people will choose plant-based meat substitutes because it outperforms in all areas.

Clim8

Clim8 Invest help climate conscious invest their money in an environmentally-friendly way.  When users invest, they can help make a positive impact on the environment. Clim8's 6 core themes guide their sustainability efforts and include: clean energy, clean technology, smart mobility, clean water, the circular economy, and sustainable food.

Clim8 also invest in companies and specialist green funds focused on tackling the climate crisis.

Wild

Wild offers a sustainable deodorant subscription service. Users buy one refillable deodorant container and subscribe to infills based on their needs.

In its infancy, Wild had already amassed over 200,000 followers on social media and 5,500 five star reviews on Trustpilot - highlighting the popularity and potential of this natural, refillable deodorant brand.

TreeCard

Most bank cards are made from first use plastics... These cards have a lifespan of only four years!

TreeCard offers an alternative: wooden payment cards. These cards help to fund reforestation via the interchange fees that are generated with every transaction.