Startup School

What is PR

Most people have heard about public relations. But unless they’ve worked in the industry, they usually know nothing about the actual functions involved in what we call PR or ‘communications’ in some cases.

Who are the traditional media?

It’s worth taking a moment to consider which people and organisations the media is made up of. This will help you understand their functions and how your company could benefit from them.

Who are the new media?

New media has had a profound effect on traditional media organisations as they had to develop and adapt to the new environment.

Who should do PR?

The first three posts in this series should have given you the knowledge to understand what PR is and who’s involved. Now it’s time to consider how you can use that

How should I handle a request from a journalist?

Your response to a journalist’s request will determine you and your brand’s appearance to the outside world. For startups, your response might be a customer’s first interaction with your brand.

How should I prepare for an interview with a journalist?

It’s important to prepare well for an interview with a journalist because your responses will determine the external portrayal of your company.

How can I find relevant journalists to share company news with?

It’s important to prepare well for an interview with a journalist because your responses will determine the external portrayal of your company.

How should I share company news and information with a journalist?

Emails might seem simple, but for most journalists, they provide the best way for you to contact them. That’s because they will have developed a process to manage their emails, and an email also gives them time to respond when they can.

How can I find the right PR agency?

We’ve taught you how to perform most basic PR tasks yourself in Startup School. But, as we’ve mentioned, sometimes you’ll need an extra hand in achieving the results you want. And maybe that one extra hand is more like an extra team of hands. That’s where agencies come in.

What's the difference between PR and Marketing?

PR is just marketing, right? Wrong! And we'll tell you why.