Yard Link
YardLink’s digital marketplace makes construction procurement faster and more cost effective for suppliers and contractors.
The brief
To raise YardLink’s profile as a trusted leader in construction, including its Series A announcement.
The approach
The construction industry is traditional. When YardLink burst onto the scene with a completely new way of managing the supply chain, CEO and founder Neeral Shah knew that he had to build trust in this new technology.
After raising $17.5m in its Series A in 2022, Words + Pixels was approached to announce the news. We secured an exclusive story in TechCrunch, sparking a wave of interest in the company from investors, media and other stakeholders.
Using a strategic combination of thought leadership, expert commentary, interview and business profiles, we’re now continuing to build on YardLink’s market authority.
The results
33
Pieces of coverage in a five month period
100%
Increase in share of voice in a five month period
12
Backlinks to YardLink's website in a five month period
353m
Audience reach in a five month period
