Yard Link

YardLink’s digital marketplace makes construction procurement faster and more cost effective for suppliers and contractors.

The brief

To raise YardLink’s profile as a trusted leader in construction, including its Series A announcement. 

The approach

The construction industry is traditional. When YardLink burst onto the scene with a completely new way of managing the supply chain, CEO and founder Neeral Shah knew that he had to build trust in this new technology.

After raising $17.5m in its Series A in 2022, Words + Pixels was approached to announce the news. We secured an exclusive story in TechCrunch, sparking a wave of interest in the company from investors, media and other stakeholders.

Using a strategic combination of thought leadership, expert commentary, interview and business profiles, we’re now continuing to build on YardLink’s market authority. 

The results


Pieces of coverage in a five month period


Increase in share of voice in a five month period


Backlinks to YardLink's website in a five month period


Audience reach in a five month period