Unlikely AI

The company pioneering trustworthy AI for businesses
The brief
Making UnlikelyAI the authority on the future of trustworthy, accurate AI
The approach
We created a bespoke narrative and press office strategy designed to cut through the huge amount of noise and hype surrounding AI.
Leveraging the profile of CEO and founder, William Tunstall-Pedoe as a world-class AI innovator, we’ve established UnlikelyAI as fresh-thinking scaleup challenging the way we think about AI. From debunking AI bubble speculation to exploring UnlikelyAI’s impact through data-led case studies, our comms activity has spotlighted how UnlikelyAI is creating a new standard for accurate, explainable, trustworthy AI.
We now have an established media footprint in UnlikelyAI’s key trade verticals, and William has become a go-to source for national broadcast outlets on the events shaping the global AI agenda.
The results
4x
15x
70
1.3bn


