Unlikely AI

PR agency London

The company pioneering trustworthy AI for businesses

The brief

Making UnlikelyAI the authority on the future of trustworthy, accurate AI

The approach

We created a bespoke narrative and press office strategy designed to cut through the huge amount of noise and hype surrounding AI.

Leveraging the profile of CEO and founder, William Tunstall-Pedoe as a world-class AI innovator, we’ve established UnlikelyAI as fresh-thinking scaleup challenging the way we think about AI. From debunking AI bubble speculation to exploring UnlikelyAI’s impact through data-led case studies, our comms activity has spotlighted how UnlikelyAI is creating a new standard for accurate, explainable, trustworthy AI.

We now have an established media footprint in UnlikelyAI’s key trade verticals, and William has become a go-to source for national broadcast outlets on the events shaping the global AI agenda.

The results

4x

Appearances on flagship BBC programmes including Radio 4's Today and Wake Up To Money, and BBC News

15x

Pieces of tier-one news and business coverage

70

Average domain authority

1.3bn

Total audience reach