Revalue

Creating radically better carbon credits that buyers, businesses and the planet can trust
The brief
Aligning profit and planet: Amplifying Revalue’s mission to create the world’s highest-quality and most trusted carbon credits.
The approach
We developed a PR strategy with the goal of highlighting the fundamental shift Revalue is leading in an industry mired by scepticism.
We started by developing a bespoke messaging framework to
educate on why traditional carbon credits are falling short, how Revalue’s unique approach is setting a new standard to move the industry forward, and what more needs to be done to create more value for businesses, biodiversity and the planet.
We then deployed these messages through a focused, thought leadership-driven press office, landing founder and CEO Stuart’s insights and calls to action in tier-1 international news and business media.
The results
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