REACT is a specialist cleaning services provider.

The brief

To place REACT as a leader in cleaning technologies, generating strong industry engagement.

The approach

REACT works in a wide range of cleaning environments, from hotels to prisons, crime scenes to cruise ships, and public spaces to private hospitals. Words + Pixels worked with REACT and its CEO Shaun Doak for three years, positioning the business as an authority and benchmark in global cleaning practices.

We also raised awareness of Shaun’s profile as a seasoned industry expert. Through strategically placed thought leadership articles, expert commentary, advice articles and company news, we established compelling sector engagement - especially during key periods such as the pandemic, when REACT’s services were in high demand.

The results


Pieces of coverage


Total audience reach


Pieces across key trade titles


Broadcast business interview with Sky News