Planning-inc is a first-party data agency, helping turn customer data into actionable insights, working with the likes of Halfords, M&S and Argos.
To elevate Planning-inc’s profile within marketing and retail press, with a focus on personalised communication.
We work alongside Planning-inc to spark mass awareness of the benefits of unifying customer data; including educating retailers on the power of personalisation. Our strategy is to initiate conversations around customer data via company news, thought leadership and expert commentary.
We also launched Planning-inc’s first-ever research project, which has generated over 25 inbound leads for the agency to date – including coverage in Marketing Week, Decision Marketing & Retail Voices.