Raising the media profile of Plinc's spokespeople as leading voices in data marketing

The brief

To elevate Plinc’s profile within marketing and retail press, with a focus on personalised communication.

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The approach

We work alongside Plinc to spark mass awareness of the benefits of unifying customer data; including educating retailers on the power of personalisation. Our strategy is to initiate conversations around customer data via company news, thought leadership and expert commentary.

We also launched Plinc’s first-ever research project, which has generated over 25 inbound leads for the agency to date – including coverage in Marketing Week, Decision Marketing & Retail Voices.

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The results

37

Pieces of coverage over a 12 month period

10

Thought leadership articles in top tier publications

4m

Total audience reach in a one year period

35%

Coverage included backlinks to Planning-inc's website

Plinc

Plinc is a first-party data agency, helping turn customer data into actionable insights, working with the likes of Halfords, M&S and Argos.

The brief

The approach

The results

37

10

4m

35%